Marketing Machine

Marketing Machine

The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. Keep up with the latest news, tactics, strategy, and content.

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📈 Account Based Marketing: A Strategic Guide to High-Value B2B Growth

📈 Account Based Marketing: A Strategic Guide to High-Value B2B Growth

Also: Navigating The Intersection Of ABM And Demand Gen, A Short Guide To B2B Copywriting, And The Ultimate Guide To Performance Marketing

What Is Salesforce Cooking Up For Spring? 🧑‍🍳 Will Marketing Budgets Increase Or Decrease in 2025? 😰 Meta's Community Notes Won't Apply To Paid Ads 🧐

What Is Salesforce Cooking Up For Spring? 🧑‍🍳 Will Marketing Budgets Increase Or Decrease in 2025? 😰 Meta's Community Notes Won't Apply To Paid Ads 🧐

Also: Google Begins Requiring JavaScript for Search

🦮 A Practical Guide To Ideal Customer Profiles

🦮 A Practical Guide To Ideal Customer Profiles

Also: Why Targeting An ICP Brings 10x More Customers Than You Expected, And How To Find Your First ICP Guide

Google's Search Market Share Falls Below 90% 📉 It's Becoming Harder To Tell "Real" AI From Marketing 🤨 12 Sharp Lessons From Marketing Leaders 👩‍🏫

Google's Search Market Share Falls Below 90% 📉 It's Becoming Harder To Tell "Real" AI From Marketing 🤨 12 Sharp Lessons From Marketing Leaders 👩‍🏫

Also: We've Exhausted AI Training Data

🆚 Modern Marketing's Battle Between Attention and Trust

🆚 Modern Marketing's Battle Between Attention and Trust

Also: 11 Email Pop-Up Examples And Best Practices, And Brand Trust: What It Is And Why It Matters

Reddit Launches Trend Tracking & AMA Ads 📡 What 2025 Has In Store For Influencer Marketing 🤳 TikTok's Role In A New Era Of Commerce 💸

Reddit Launches Trend Tracking & AMA Ads 📡 What 2025 Has In Store For Influencer Marketing 🤳 TikTok's Role In A New Era Of Commerce 💸

Also: How To Get Better Customer Insights Using AI

🪄 The Psychological Trick That Makes Marketing Stick

🪄 The Psychological Trick That Makes Marketing Stick

Also: 7 Theories To Understand How We Think, The Generation Effect, And 20 Neuromarketing Techniques & Triggers

Meta Introducing AI Characters 🤖 Google Ads Rolls Out Brand Report 📊 Brands Continue To Underestimate Women 🤦‍♀️

Meta Introducing AI Characters 🤖 Google Ads Rolls Out Brand Report 📊 Brands Continue To Underestimate Women 🤦‍♀️

Also: 25 Predictions For AI And Creativity In 2025

🤖 AI In Marketing

🤖 AI In Marketing

Also: Superintelligence Ten Years Later, The State Of Generative AI, And The Industrial Revolution And Digital Production

YouTube And TikTok Push For Satisfaction 😌 Google Is Tracking Digital Fingerprints ☝️ Instagram Previews AI Video Elements 📹

YouTube And TikTok Push For Satisfaction 😌 Google Is Tracking Digital Fingerprints ☝️ Instagram Previews AI Video Elements 📹

Also: The Rise Of The AI Crawler

🗣️ Leverage Social Proof

🗣️ Leverage Social Proof

Also: Mimetic Desire, Psychological Techniques For Social Media, And Neuromarketing Techniques

LinkedIn Testing Personal Post Boosts 🚀 2025 SEO Trends 🔎 Most Overhyped Marketing Trends Of 2024 🤔

LinkedIn Testing Personal Post Boosts 🚀 2025 SEO Trends 🔎 Most Overhyped Marketing Trends Of 2024 🤔

Also: Does Google Penalize AI Content?

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