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Marketing Machine

The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. Keep up with the latest news, tactics, strategy, and content.

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Google's Search Market Share Falls Below 90% 📉 It's Becoming Harder To Tell "Real" AI From Marketing 🤨 12 Sharp Lessons From Marketing Leaders 👩‍🏫

Google's Search Market Share Falls Below 90% 📉 It's Becoming Harder To Tell "Real" AI From Marketing 🤨 12 Sharp Lessons From Marketing Leaders 👩‍🏫

Also: We've Exhausted AI Training Data

🆚 Modern Marketing's Battle Between Attention and Trust

🆚 Modern Marketing's Battle Between Attention and Trust

Also: 11 Email Pop-Up Examples And Best Practices, And Brand Trust: What It Is And Why It Matters

Reddit Launches Trend Tracking & AMA Ads 📡 What 2025 Has In Store For Influencer Marketing 🤳 TikTok's Role In A New Era Of Commerce 💸

Reddit Launches Trend Tracking & AMA Ads 📡 What 2025 Has In Store For Influencer Marketing 🤳 TikTok's Role In A New Era Of Commerce 💸

Also: How To Get Better Customer Insights Using AI

🪄 The Psychological Trick That Makes Marketing Stick

🪄 The Psychological Trick That Makes Marketing Stick

Also: 7 Theories To Understand How We Think, The Generation Effect, And 20 Neuromarketing Techniques & Triggers

Meta Introducing AI Characters 🤖 Google Ads Rolls Out Brand Report 📊 Brands Continue To Underestimate Women 🤦‍♀️

Meta Introducing AI Characters 🤖 Google Ads Rolls Out Brand Report 📊 Brands Continue To Underestimate Women 🤦‍♀️

Also: 25 Predictions For AI And Creativity In 2025

🤖 AI In Marketing

🤖 AI In Marketing

Also: Superintelligence Ten Years Later, The State Of Generative AI, And The Industrial Revolution And Digital Production

YouTube And TikTok Push For Satisfaction 😌 Google Is Tracking Digital Fingerprints ☝️ Instagram Previews AI Video Elements 📹

YouTube And TikTok Push For Satisfaction 😌 Google Is Tracking Digital Fingerprints ☝️ Instagram Previews AI Video Elements 📹

Also: The Rise Of The AI Crawler

🗣️ Leverage Social Proof

🗣️ Leverage Social Proof

Also: Mimetic Desire, Psychological Techniques For Social Media, And Neuromarketing Techniques

LinkedIn Testing Personal Post Boosts 🚀 2025 SEO Trends 🔎 Most Overhyped Marketing Trends Of 2024 🤔

LinkedIn Testing Personal Post Boosts 🚀 2025 SEO Trends 🔎 Most Overhyped Marketing Trends Of 2024 🤔

Also: Does Google Penalize AI Content?

🖱️ Master Pay Per Click Advertising

🖱️ Master Pay Per Click Advertising

Also: SEO Vs PPC: What's The Difference, 7 Ways To Elevate Responsive Search Ads, And 4 Ways SEO And PPC Can Work Together

Search Will Profoundly Change In 2025 😬 The New Era Of Reddit Marketing 🎉 Instagram Launches Trial Reels 🎞️

Search Will Profoundly Change In 2025 😬 The New Era Of Reddit Marketing 🎉 Instagram Launches Trial Reels 🎞️

Also: Quantum Computers Cross Critical Error Threshold

🤔 Understanding Cognitive Bias In Marketing

🤔 Understanding Cognitive Bias In Marketing

Also: Cognitive Bias In Design, Remembering Daniel Kahneman, Cognitive Bias In SEO & Baader Meinhof Explained

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