Marketing Machine

Marketing Machine

The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. Keep up with the latest news, tactics, strategy, and content.

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🔃 The Subscription Economy: Marketing Strategies for Recurring Revenue Models

🔃 The Subscription Economy: Marketing Strategies for Recurring Revenue Models

Also: Top Global Subscriber Trends, And 32 Tactics To Fight Subscriber Churn

Traffic Referrals From Threads Surge 🧵 Meta Continues Leveraging AI For Retail Marketing 🛍️ Discord Announces Mobile Ad Format 📱

Traffic Referrals From Threads Surge 🧵 Meta Continues Leveraging AI For Retail Marketing 🛍️ Discord Announces Mobile Ad Format 📱

Also: How To Optimize Your Marketing For AI

💻 The Art and Science of Landing Page Optimization

💻 The Art and Science of Landing Page Optimization

Also: Improve Your Google Ads Quality Score, And Improve Your Content Conversion

Google Ads New Channel Control 🎛️ Longer Clips Gaining Traction On TikTok 🎞️ Perplexity's Ad Business Is Growing 🪴

Google Ads New Channel Control 🎛️ Longer Clips Gaining Traction On TikTok 🎞️ Perplexity's Ad Business Is Growing 🪴

Also: Nvidia, OpenAI, And Adobe Updates

Reddit Is The Fastest Growing Social Media 🛫 Google To Change How Tag Manager Works 🏷️ Microsoft Clarity Expands Google Ads Metrics 🔮

Reddit Is The Fastest Growing Social Media 🛫 Google To Change How Tag Manager Works 🏷️ Microsoft Clarity Expands Google Ads Metrics 🔮

Also: OpenAI's New Tools For Building Agents

🗣️ Brand Voice In The Conversation Age

🗣️ Brand Voice In The Conversation Age

Also: The Isolation Effect, Getting AI To Model Your Brand Voice, And 15 Ways To Cultivate A Strong Brand Voice Before Launch

Goodbye Clicks! 👋 Boosting Reach And Performance With Google Display Ads 📢 Transforming The Future Of Audience Engagement 💍

Goodbye Clicks! 👋 Boosting Reach And Performance With Google Display Ads 📢 Transforming The Future Of Audience Engagement 💍

Also: Prompt Engineering Is Complicated And Contingent

🎯 Location-Based Marketing: Connecting with Customers in the Right Place

🎯 Location-Based Marketing: Connecting with Customers in the Right Place

Also: 4 Ways To Reduce Your Google Ads Spend, 10 Creative Ideas For Location Based Marketing, And A Guide To Geo Targeting

Instagram Introducing 'Testimonials' ⭐️ Is YouTube Still An Underrated Marketing Channel? 😳 Not Appearing In Google AI Overviews Causes Significant Harm? 😬

Instagram Introducing 'Testimonials' ⭐️ Is YouTube Still An Underrated Marketing Channel? 😳 Not Appearing In Google AI Overviews Causes Significant Harm? 😬

Also: Anthropic Launches New AI Model That 'Thinks' As Long As You Want

📈 Marketing Resource Management: Optimizing Team Performance

📈 Marketing Resource Management: Optimizing Team Performance

Also: Zapier On Marketing Resource Management, And A Guide To MRM

Reddit Paywalls Are Coming! 🚫 Meta's New Brand Suitability Controls 🎛️ Apple Maps Paid Search Ads Could Transform Local Business Marketing 🎯

Reddit Paywalls Are Coming! 🚫 Meta's New Brand Suitability Controls 🎛️ Apple Maps Paid Search Ads Could Transform Local Business Marketing 🎯

Also: OpenAI Tries To 'Uncensor' ChatGPT

🗣️ Voice of the Customer (VOC): Converting Feedback into Strategy

🗣️ Voice of the Customer (VOC): Converting Feedback into Strategy

Also: 12 Methodologies To Generate Customer Feedback, How To Reply To Google Reviews, And The Difference Between VOC And Market Research

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