Marketing Machine

Marketing Machine

The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. Keep up with the latest news, tactics, strategy, and content.

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Google Won't Ditch Third Party Cookies After All 🤦‍♂️ Improving Search Ads Relevance 🎉 Threads Begins Testing Ads 🧪

Google Won't Ditch Third Party Cookies After All 🤦‍♂️ Improving Search Ads Relevance 🎉 Threads Begins Testing Ads 🧪

Also: UAE To Use AI For Writing Laws

⛑️ Cause Marketing: Aligning Your Brand with Purpose

⛑️ Cause Marketing: Aligning Your Brand with Purpose

Also: The 4 Types Of Cause Marketing, And 14+ Cause Marketing Examples

Google Has An Illegal Monopoly! 😬 Reddit's New Partners Page 🤝 Google Ad Strength Guide Best Practices 🏆

Google Has An Illegal Monopoly! 😬 Reddit's New Partners Page 🤝 Google Ad Strength Guide Best Practices 🏆

Also: Apple Rebrands Part Of Ad Business In Major Expansion

🧠 Neuromarketing: Leveraging Brain Science for More Effective Campaigns

🧠 Neuromarketing: Leveraging Brain Science for More Effective Campaigns

Also: The Power Of Passions And Consumers' Emotional Bonds, And 20 Neuromarketing Techniques For Better Converting Copy

BeReal Launches Advertising Platform 🤳 Outsmart Google Ads 🤔 Emotions Rule Brand Loyalty 🎭

BeReal Launches Advertising Platform 🤳 Outsmart Google Ads 🤔 Emotions Rule Brand Loyalty 🎭

Also: The Marketer's No-Nonsense, A To Z Guide To All Things AI

🧘 Mastering Influencer Marketing: Strategies for Authentic Partnerships

🧘 Mastering Influencer Marketing: Strategies for Authentic Partnerships

Also: How To Enter A New Market With Influencer Marketing, Organically Sourcing Influencers, And 7 Influencer Tasks To Automate And 5 You Shouldn't

Spotify Debuts Gen AI Ads 🤖 Reddit Updates Ads Manager For SMBs 🥳 Microsoft Advertising Updates 📢

Spotify Debuts Gen AI Ads 🤖 Reddit Updates Ads Manager For SMBs 🥳 Microsoft Advertising Updates 📢

Also: OpenAI Launches OpenAI Academy

🔃 The Subscription Economy: Marketing Strategies for Recurring Revenue Models

🔃 The Subscription Economy: Marketing Strategies for Recurring Revenue Models

Also: Top Global Subscriber Trends, And 32 Tactics To Fight Subscriber Churn

Traffic Referrals From Threads Surge 🧵 Meta Continues Leveraging AI For Retail Marketing 🛍️ Discord Announces Mobile Ad Format 📱

Traffic Referrals From Threads Surge 🧵 Meta Continues Leveraging AI For Retail Marketing 🛍️ Discord Announces Mobile Ad Format 📱

Also: How To Optimize Your Marketing For AI

💻 The Art and Science of Landing Page Optimization

💻 The Art and Science of Landing Page Optimization

Also: Improve Your Google Ads Quality Score, And Improve Your Content Conversion

Google Ads New Channel Control 🎛️ Longer Clips Gaining Traction On TikTok 🎞️ Perplexity's Ad Business Is Growing 🪴

Google Ads New Channel Control 🎛️ Longer Clips Gaining Traction On TikTok 🎞️ Perplexity's Ad Business Is Growing 🪴

Also: Nvidia, OpenAI, And Adobe Updates

Reddit Is The Fastest Growing Social Media ��🛫 Google To Change How Tag Manager Works 🏷️ Microsoft Clarity Expands Google Ads Metrics 🔮

Reddit Is The Fastest Growing Social Media 🛫 Google To Change How Tag Manager Works 🏷️ Microsoft Clarity Expands Google Ads Metrics 🔮

Also: OpenAI's New Tools For Building Agents

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