In partnership with

AI Agents Are Reshaping How We Shop 🛍️ Gmails New 'Manage Subscriptions' Tool 🛠️ Bold Marketing Is Helping Startups Stand Out 🚀

Also: Your Support Inbox Is Worth Millions

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

🗞 Marketing News

AI Agents Are Killing Brand Loyalty And Reshaping How We Shop [5 min read]

AI agents make buying decisions based on data, prices, and reviews instead of emotions, brand loyalty, or impulse purchases like humans do, and about a quarter of consumers are already comfortable letting AI shop for them. Brands could become invisible if they don't adapt. Companies need to start immediately restructuring their websites and marketing to be machine-readable, with clear product data, pricing information, and structured formats that AI agents can easily understand and compare, rather than just focusing on appealing to human emotions.

Gmail's New 'Manage Subscriptions' Tool Could Change Email Marketing Forever [2 min read]

The tool will let users see all their email subscriptions in one place and unsubscribe with just one click, making it much easier to clean up inboxes that are flooded with emails from newsletters, promotions, and marketing messages. This change forces email marketers to step up their game and send better, more relevant content or risk losing subscribers quickly. While this might lead to more unsubscribes initially, marketing experts think it will actually help both users and marketers in the long run by creating cleaner email lists with people who genuinely want to receive the content, which is better than having disengaged subscribers who mark emails as spam.

Bold Marketing Is Helping VC Backed Startups Stand Out And Scale [5 min read]

VC-backed startups are using bold, creative marketing to stand out in crowded markets where everyone sounds the same, especially in AI where companies use identical buzzwords and technical jargon. Three companies show how unconventional approaches work: Tennr used humor about fax machines to differentiate from other AI startups, Liquid Death created a pregnancy hydration campaign that got 3 billion media impressions, and Oura reframed aging as something positive rather than scary. The key lesson is that startups need to tell compelling stories that make people feel something rather than just promoting product features, because emotional connection helps companies rise above the noise and build real customer loyalty.

🤖 AI

ChatGPT May Soon Edit Excel And PowerPoint Files Natively [2 min read]

This enhancement would significantly improve ChatGPT's productivity capabilities beyond the current limitations of plain-text versions with no formulas in spreadsheets or advanced visuals in presentations, enabling richer, more interactive document handling within the platform. OpenAI is positioning ChatGPT to compete directly with Microsoft Office as a productivity suite by also developing an AI agent that can generate reports by pulling data from public sources or corporate databases, potentially transforming ChatGPT from a generative assistant into a comprehensive productivity platform that could reduce users' dependence on traditional Microsoft Office tools.

Following YouTube, Meta Announces Crackdown On AI Content [3 min read]

Meta is following YouTube's lead by cracking down on unoriginal Facebook content, targeting accounts that repeatedly steal and repost other people's text, photos, and videos, with penalties including reduced reach and loss of monetization privileges. The policy focuses on content theft and spam while still allowing legitimate activities like reaction videos and trend participation, with Meta testing systems to link duplicate content back to original creators. This crackdown addresses the growing problem of AI-generated "slop" content, as AI tools have made it easier to create low-quality videos using automated voices and repurposed clips that provide little value to users.

AWS Launching AI Agent Marketplace With Anthropic As Partner [3 min read]

AWS is launching an AI agent marketplace next week allowing startups to offer their AI agents directly to AWS customers and enabling enterprise customers to browse, install, and find AI agents from a single location based on their requirements. The marketplace addresses the distribution challenge for AI agents as while AI agents are popular among investors and tech companies, most are offered in silos. AWS joins other tech giants in the competitive AI agent marketplace space, following Google Cloud's AI Agent Marketplace launched in April, Microsoft's Agent Store within Microsoft 365 Copilot introduced in May, and enterprise providers like Salesforce and ServiceNow with their own agent marketplaces, though the success of these platforms for smaller AI startups and enterprises remains to be seen.

🧠 Hacks & Tactics

How To Analyze Behavioral Data For Search [6 min read]

The evolving search landscape has transformed SEO into a comprehensive discipline that encompasses the entire user journey, requiring integration of SEO, UX, and CRO principles. Analyzing behavioral data across three critical levels—basic data from GSC and surveys, next level data from analytics and heatmaps, and predictive data from neuromarketing tools—provides the insights needed to diagnose and address search performance issues. Success in modern search optimization ultimately depends on mastering two fundamental dimensions: capturing user attention in a crowded digital space and fostering meaningful connections that encourage users to return, while strategically prioritizing improvements based on business impact. 

Your Support Inbox Is Worth Millions [2 min read]

Customer service interactions present valuable opportunities to transform support conversations into powerful marketing moments by creating memorable experiences when customers share personal information. As demonstrated by companies like Chewy, Ritz-Carlton, and LEGO, even small gestures costing $20 or less can generate viral content and tremendous brand value when shared by delighted customers. The key to success lies in empowering support teams with resources and autonomy to create authentic, personalized responses to customer situations without explicitly asking for social sharing.

How To Decide Between One Domain Or Many For SEO [4 min read]

Larger websites typically have greater SEO strength as they attract more links and visitors, allowing consolidated domains to build more Domain Authority and rank better for competitive terms. Managing a single domain is generally more cost-efficient and allows businesses to focus their resources more effectively than maintaining multiple sites. However, separate domains might still be justified when targeting significantly different audiences or when distinct messaging is required for optimal conversion rates, making this a balancing act between SEO power, resource management, and marketing effectiveness.

🏗️ For Founders

Fixing Marketing's Missing Middle [10 min read]

Most marketing suffers from a "missing middle" problem where brands focus on top-of-funnel awareness and bottom-of-funnel conversion while neglecting mid-funnel trust-building, creating a "content barbell" effect that leaves 80% of leads unconverted despite requiring 27+ touchpoints before buyers make decisions. The missing middle costs businesses significantly because no one owns it, attribution is difficult to measure, and incentives favor vanity metrics over relationship-building, even though companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Winning teams think like media companies, building relationships through consistent, value-driven content like newsletters and podcasts that create psychological drivers such as the mere exposure effect and reciprocity, focusing on connection over conversion by treating audiences as subscribers rather than just prospects. 

Build, Sell, Understand [4 min read]

There are only three fundamental jobs at any company: Build (creating products/operations), Sell (getting customers), and Understand (learning what to build or sell), with some hybrid roles combining these functions. Career satisfaction depends on aligning with what brings you joy - builders love creation but handle lots of project management, sellers enjoy deals but work downstream from product decisions, and understanders love analysis but are removed from execution. As you advance, everyone eventually does selling through recruiting and managing, while AI is making building and selling more efficient but not understanding, so the "understand" component will become increasingly important in most jobs.

👩‍🏫 Vocab

Data Visualization: The presentation of data in visual formats like charts, graphs, and dashboards to make information easier to understand. It transforms complex data into clear, actionable insights. Data visualization helps marketers spot trends and communicate results effectively.

Example: A marketing team creates a real-time dashboard showing social media engagement, website traffic, and conversion rates in easy-to-understand graphs.

Marketing Analytics: The practice of measuring, analyzing, and interpreting marketing data to understand and improve marketing performance. It combines data from multiple sources to provide insights about campaign effectiveness. Marketing analytics helps businesses make data-driven marketing decisions.

Example: A company uses Google Analytics to track which blog posts drive the most email sign-ups, helping them create more effective content.

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

• Get daily AI news, tools, and tutorials

• Learn new AI skills you can use at work in 3 mins a day

• Become 10X more productive

Sign up and start mastering AI

That's it for this week! See you next week. 😎

Forwarded this email? Click here to subscribe. Don't want to miss out? Make sure to whitelist our email! 🥳😉

Something else you’d like to see here? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll!

✌️ Team Marketing Machine

🗳️ Feedback Dept!

🥞 Stack

Tools we use to keep our business running.

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Transistor - all-in-one podcast hosting platform
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

*contains affiliate links - let us know if you have any questions or recommendations!