Will AI Break The Internet? Or Save It?💥🤕 LinkedIn Connected TV 📺 and Sports! 🏀⚾️

Happy Friday Marketing Engineers!

If you’re new, welcome aboard 👋. If you're a seasoned Engineer, thanks for sticking around! Coming up today: a complete guide to app store optimization, how to grow on TikTok, and tips on effective data storytelling.

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 🚀 Adam

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🗞 Marketing News

Why Adidas Is Betting On Hailey Van Lith and Women's Basketball [3 min read]

An NCAA women's basketball player and one of Adidas's early NIL partners has played a significant role in Adidas marketing strategy shift. Through its broader NIL strategy and commitment to inclusivity, Adidas aims to support student-athletes as a major pillar for its year-round marketing efforts. Their NIL network may extend to supporting local athletes and initiatives to foster connections with communities on a more regional scale. We think these sorts of deals may be the future of grassroots marketing even for smaller brands. {m}

LinkedIn Is All Business With CTV [2 min read]

LinkedIn introduces connected TV ad placements, enabling B2B marketers to target audiences off-platform while they stream content. This move addresses challenges in traditional TV ad targeting for B2B marketers, as it leverages real LinkedIn member data to provide more precise audience targeting based on professional roles and decision-making power. Utilizing CTV advertising, B2B brands can enhance brand awareness and consideration earlier in the purchase journey.

With Vids, Google Thinks It Has the Next Big Productivity Tool [2 min read]

Google Vids, a new app that simplifies collaborative video creation. Features include: integration with other Google Workspace tools, AI assistance, and sharing capabilities. Google believes Vids will become a significant tool for workplace communication and information sharing.

🤖 Artificial Intelligence

ChatGPT Might Get Own Personal AI Device With Jony Ive's Help [2 min read]

Sam Altman, CEO of OpenAI, and Jony Ive, former Apple design guru, are teaming up to create an AI-powered personal device. The device will operate without traditional apps or a display, and use AI technology similar to the Humane AI Pin or Rabbit R1. Altman and Ive seek substantial funding, around $1 billion, for the project, with potential involvement from SoftBank.

Apple Introduces MobileCLIP, An Image-Text Model For Mobile Devices [2 min read]

MobileCLIP employs hybrid CNN-transformer architectures, and promises improved performance and efficiency for mobile applications. With implications ranging from smarter image search to augmented reality experiences, Apple's advancements suggest a future where powerful AI seamlessly integrates into everyday consumer devices even without a tether to the Internet.

🧠 Hacks & Tactics

Grow On TikTok [1 min watch] 🍿

We think you should watch. Growth hacks for Marketing Engineers who want to increase their organic footprint. Verified information from TikTok! {m}

Instagram Stories Tips & Tricks [2 min read]

Instagram Stories features and tips aimed at enhancing user engagement and creativity. Explore tools like the Add Yours sticker and templates that encourage participation in public story threads and trends. Customize options like collage creation, background filling, and emojis, and express yourself creatively!

New Lead Funnel Increases SaaS Demos By 58% [2 min read]

A highlight of the efficacy of repurposing existing content to enhance conversion rates, as evidenced by Sherpany's 58% increase in demo requests following the implementation of a new lead funnel. Addressing audience perception issues, particularly misconceptions about the product, was pivotal in aligning messaging with the needs of their target market. The measurable success of the initiative shows the importance of strategic content optimization and reuse in driving tangible outcomes for businesses. We've said it once, we'll say it again: Swiss Army knife Content! {m}

⚙️ Machine Shop

10 Best AI Audio Tools in 2024 [6 min read]

Explore a variety of AI audio tools covering tasks ranging from audio mastering to transcription and noise cancellation. Through comparison and evaluation, gain insights into the suitability of these tools for different purposes. Make informed decisions based on your specific needs and budget constraints.

How Effective Data Storytelling Allows You to Design Meaningful Changes [5 min read]

Three essential components for effective data storytelling: data, narrative, and visuals. Mastering data storytelling is important for Marketing Engineers to navigate uncertainty, distinguish themselves, and address the evolving needs of businesses and markets. Refine your research findings, craft compelling narratives, and use visuals to enhance understanding. Explore the narrative form. {m}

How lunch with Zapier turned into lucrative SEO [5 min read]

Zapier's transition from content-led to product-led SEO had a substantial impact on traffic and SEO value. A long-term approach and programmatic SEO had a strong role in cultivating a sustainable growth engine. Also, specific strategies for successful product-led SEO, including prioritizing value, aligning products with user intent, and investing in technology to support efforts.

A Complete Guide to App Store Optimization [20 min read]

Learn to maximize app store visibility and success on platforms like Google Play and Apple's App Store. Key ASO aspects, including optimizing app listings, integrating ASO with broader marketing strategies, and understanding platform-specific ranking factors. The guide offers detailed optimization strategies such as app titles, descriptions, icons, ratings, and reviews. Ongoing optimization and leveraging analytics are important for long-term success as well.

Distribute Ideas, Not Content [5 min read]

Structure content strategies around a central idea or theme, as this approach creates cohesion, reinforcement, and engagement with the audience. Explore a strategic process to find and implement a central idea, and measure impact through instances where the idea resonates and reverberates back from the market. Straightforward, actionable, data-driven approaches always win. 😎💪{m}

🔮 The Future

Google Considers Charging For Premium Search Powered By AI [2 min read]

Google is contemplating incorporating enhanced search tools into its subscription services. Despite ongoing development by engineers, executives have not finalized decisions on whether or when to launch the feature. While some details have emerged from sources at Google, the company's spokesperson clarified that they are not currently pursuing an ad-free search experience.

What the Industrial Revolution Was to Physical Production, AI is to Digital Production [5 min read]

The emergence of AI-powered tools that streamline content creation across various mediums will revolutionize industries such as music and digital media. The transformative potential of AI to democratize creative expression and evolve business models tailored to this new production landscape is significant. A shift from a distribution-focused era, characterized by the internet's impact on content dissemination, to a production-driven paradigm fueled by artificial intelligence is here.

Will Search Be Generative AI Or Blue Links? Actually, Both [2 min read]

The future of search engines will likely involve a blend of traditional results and AI-generated answers, with competition centering around effectively balancing these elements while meeting user needs. Also the challenges search engines will face such as cost and advertising revenue, as well as the importance of accurately understanding user intent.

Dove Pledges No AI, Spurring Marketers To Think About 'Brand Ethos' [3 min read]

Dove will not use generative AI in its advertising, aligning with its commitment to authenticity and realism. An analysis of the broader considerations surrounding AI adoption in marketing, including brand values, consumer preferences, and ethical implications. While AI adoption is inevitable, brands must prioritize ethical and transparent use, ensuring it serves both their narratives and audience needs effectively.

How AI Could Transform Baseball Forever [5 min read]

AI could have a transformative role in player development, exemplified by platforms like Driveline Baseball, which leverage AI algorithms to optimize performance. There are emerging concerns surrounding ownership and privacy of player data, as players become increasingly aware of the value of their data and negotiate protections in collective bargaining agreements. This could be a renaissance of "Moneyball" proportions.

Will AI Break The Internet? Or Save It? [1 hour 25 min listen] 🎧

We Think You Should Listen. The proliferation of low-quality content driven by algorithms and the struggle of major media companies and the decay of the internet. This deterioration is further exacerbated by the influx of AI-generated content, including spammy news sites and TikTok videos featuring AI voices. Nilay Patel argues that the sheer volume of AI content will disrupt recommendation algorithms, challenge truth discernment, and destabilize existing internet business models, ultimately threatening the integrity of the online ecosystem. Spotify I Apple

🧪 ⚗️ We Think You Should Try

Gobble Bot 👩‍🔬👨‍🔬

Gobble Bot is a versatile scraper tool designed to consolidate diverse content, including websites, YouTube videos with transcripts, and various file formats, into a single text file. It addresses the need for creating custom ChatGPT chatbots, particularly when dealing with extensive or disparate sources of information. Operating locally on the user's device ensures data security, with potential future developments including payment options and additional features like cloud storage integration.

🗳️ Feedback Dept!

That's it for this week! See you next weeeeeek. 😎

✌️ Team Marketing Machine

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