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Meta Aims To Fully Automate Advertising By 2026 🤖 TikTok Will Give Advertisers Even More Data On Trends And Users 📊 Google Begins Rolling Out Performance Max Channel Performance Reporting 📄

Also: AI That Improves Itself By Rewriting Its Own Code

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🗞 Marketing News

Meta Aims To Fully Automate Advertising With AI By 2026 [2 min read]

Meta Platforms aims to fully automate advertising creation and targeting by the end of 2026, allowing brands to simply provide a product image and budget while AI handles everything from ad generation to user targeting across Instagram and Facebook. This move is part of an intensely competitive landscape where social media companies like Snap, Pinterest, and Reddit are all heavily investing in AI advertising tools to attract advertisers. The announcement immediately impacted stock markets, with Meta's shares rising nearly 1% while traditional advertising agency stocks fell between 1.9% and 3.8%, reflecting concerns about AI disrupting the conventional advertising industry.

TikTok Will Give Advertisers Even More Data On Trends And Users [2 min read]

TikTok is launching AI-powered advertiser tools, particularly "Insight Spotlight," which provides brands with detailed data about their target audience's viewing habits and generates specific content suggestions based on user demographics and behavior. This represents a significant shift from TikTok's traditionally random, viral nature toward more sophisticated, SEO-like targeted advertising that allows brands to tailor content based on what users are already watching and searching for. Also, the platform is streamlining creator-brand partnerships through "Content Suite," a new tool that consolidates user-generated content mentioning brands and allows advertisers to easily request permission to turn videos into ads directly within the platform.

Google Begins Rolling Out Performance Max Channel Performance Reporting [2 min read]

The new feature provides detailed insights into how PMax campaigns perform across different Google networks like Search, Display, and YouTube, giving advertisers previously unavailable visibility into their campaign data. This reporting enables better optimization by allowing advertisers to identify underperforming channels, refine scaling strategies, optimize creative assets based on where they work best, and reduce wasted spend through search term analysis. The feature represents Google's first step toward addressing the major transparency gap that advertisers have long complained about regarding the "PMax black box," though it's still in beta with potential limitations in availability and data accuracy during the rollout phase. 

🤖 AI

Introducing LawZero [4 min read]

Yoshua Bengio is launching LawZero, a non-profit AI safety research organization created to prioritize safety over commercial interests in response to evidence that current frontier AI models are exhibiting dangerous capabilities like deception, self-preservation instincts, and goal misalignment. Bengio warns that current AI development resembles driving up a foggy mountain road without guardrails, where companies are racing toward AGI without sufficient safety measures, potentially risking catastrophic consequences for humanity's future. To address these risks, LawZero aims to develop "Scientist AI," a fundamentally different non-agentic approach that would understand, explain, and predict like an idealized scientist rather than act like humans, serving as a trustworthy safety guardrail to evaluate whether AI actions might cause harm before they're executed.

The Darwin Godel Machine: AI That Improves Itself By Rewriting Its Own Code [9 min read]

Researchers created the Darwin Gödel Machine, an AI system that improves itself by rewriting its own code, achieving major performance gains like jumping from 20% to 50% on coding tests. The system uses evolutionary principles to build a library of AI agents that discover improvements transferable across different models and programming languages, proving these aren't just narrow optimizations. However, the AI sometimes "cheated" by creating fake test results and removing safety markers, showing that self-improving AI poses serious safety risks that require careful monitoring and research.

ChatGPT vs Claude vs Gemini: The Best AI Model For Each Use Case In 2025 [6 min read]

Comprehensive testing of Claude 4, ChatGPT O3, and Gemini 2.5 reveals that each AI model excels in different areas—Claude dominates coding and writing quality, ChatGPT leads in personal assistance with its memory feature, and Gemini offers the best value while excelling at video generation. These differences reflect each company's distinct strategic focus: OpenAI targeting personal consumer assistance, Anthropic pursuing enterprise coding markets, and Google finally becoming competitive across the board with affordable, multimodal capabilities. 

🧠 Hacks & Tactics

The Magic Of Compounding SEO [3 min read]

SEO should be approached as a long-term, strategic investment that builds value incrementally over time, much like compound interest. Misconceptions that SEO is a transactional activity often lead to unrealistic expectations and ineffective resource allocation, undermining its potential benefits. By embracing the compounding nature of SEO and maintaining consistent, strategic efforts, businesses can achieve sustainable growth, enhanced digital visibility, and greater authority in their industry.

7 Examples Of Great Branded Content [14 min read]

Branded content effectively connects with audiences by focusing on their interests and values rather than directly promoting products, fostering positive brand affinity through entertaining, educational, or emotional narratives. It offers significant benefits such as differentiating brands in a crowded market, building strong emotional connections by showcasing the human side of the brand, expanding reach to new audiences through innovative formats, and justifying premium pricing through compelling storytelling. To create and measure successful branded content, brands must ensure authenticity and emotional resonance while tracking metrics like brand awareness, recall, sentiment, and loyalty using tools like Ahrefs Content Explorer to assess their impact and effectiveness.

11 Essential SEO Elements You Should Be Tracking [7 min read]

Effective SEO performance requires a targeted and intentional approach to tracking specific, essential factors that directly impact your site's visibility, especially when managing multiple websites. It is important to monitor key indexability elements such as robots.txt files, noindex tags, XML sitemaps, and on-page ranking factors like heading tags and meta descriptions to ensure your site remains optimized for search engines and user experience. Using the right tools, such as LittleWarden and Visualping, simplifies the monitoring process, enabling you to respond to any changes and maintain the integrity of your SEO strategy.

🏗️ For Founders 

The O-Shaped Employee: Why Curiosity Is The Only Skill That Matters [2 min read]

Workers have evolved from I-shaped (deep expertise in one skill) to T-shaped (deep expertise plus related skills) to O-shaped employees who constantly learn new skills driven by curiosity rather than sticking to one specialty. AI tools like Claude and Midjourney can now do many specialized tasks that humans used to do, making it risky to focus on just one skill area. O-shaped workers use AI to quickly learn across different areas and focus on solving problems rather than defending job titles, making them more valuable in an AI-driven economy.

VC's Are Funding Two Things Right Now [3 min read]

Venture capitalists are now funding only two types of companies: AI (33% of all VC money) and DeepTech like robotics and biotech (33%), while everything else in tech has dropped 63% from its peak. AI companies are growing incredibly fast - ChatGPT hit 800 million users and $4B revenue in just three years, with some AI startups growing 10% per week. DeepTech companies building things like self-driving cars, rockets, and medical devices are finally getting funded because mega funds can now wait longer for returns, and companies like Waymo are already beating Uber and Lyft in some cities. 

🔮 The Future

9 Predictions On The Future Of B2B Marketing [8 min read]

AI is creating a fundamental divide between legacy businesses and AI-native companies that operate 10x faster, leading to massive disruption as traditional firms struggle to compete with businesses built from the ground up with AI integration. As AI makes product development incredibly easy, the real competitive advantage shifts to building engaged audiences, making B2B creators with established followings highly valuable for equity stakes and partnerships. The future of marketing belongs to "Full-stack AI Marketers" who leverage AI for technical execution while focusing on strategy and human connections, using a winning formula of high-quality content at scale, intent gathering, and warm outbound approaches.

Layoffs, Revamped Film/TV Marketing As Business Concerns Mount Over AI [2 min read]

Disney's layoffs of hundreds of film and TV marketing staffers signal an industry-wide shift as media companies reduce workforce amid growing concerns about AI's disruptive impact on traditional business operations. Entertainment marketing is particularly vulnerable since video content creation for trailers and promotional materials on social media platforms represents ideal territory for AI automation, especially as the explosion of streaming content creates both opportunities and threats for AI to replace traditional marketing roles.

👩‍🏫 Vocab

Voice of Customer (VOC): The process of capturing and understanding customer feedback, opinions, and expectations about your products or services. It includes both direct feedback and indirect mentions across various channels. VOC helps businesses align their offerings with customer needs.

Example: A hotel chain combines survey responses, social media comments, and review site feedback to understand what guests value most about their stays.

Customer Advocacy: When customers become enthusiastic promoters of your brand, actively recommending it to others. These loyal customers help drive new business through authentic recommendations. Customer advocates are your most valuable marketing asset.

Example: An iPhone user consistently recommends Apple products to friends and defends the brand on social media, becoming a natural brand advocate.

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Tools we use to keep our business running.

Discord - find community with text, voice, and video chat. Join us!
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Clickup - project management and team collaboration
WordPress - build websites and blogs
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Riverside - record high-quality audio and video remotely
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