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Reddit Is The Fastest Growing Social Media 🛫 Google To Change How Tag Manager Works 🏷️ Microsoft Clarity Expands Google Ads Metrics 🔮

Also: OpenAI's New Tools For Building Agents

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🗞 Marketing News

Reddit Is The Internet's Fastest Growing Social Media Site. Why? [3 min read]

Reddit is experiencing the fastest growth among social media platforms, with U.S. adult users spending 3.5% more time on the site while competitors like TikTok and Facebook see declining usage. Many users are increasingly turning to Reddit as an alternative search engine to Google, with nearly two-thirds of Americans using it for searches weekly and 41% believing it provides superior results. Reddit's emphasis on human interaction and the ability of subreddit moderators to restrict AI-generated content appears to be resonating with users seeking authentic perspectives, contributing to its projected 30% year-over-year ad revenue growth.

Google To Change How Tag Manager Works With Google Ads In April [2 min read]

Google's upcoming April 10 update to Tag Manager will ensure Google tags load before firing events in containers with Google Ads and Floodlight tags, improving tracking accuracy and reliability for advertisers. The change will also provide easier access to key features like Enhanced Conversions and Cross-domain tracking directly from Google tag settings. Also, User Provided Data collection will be automatically enabled across events for users who have accepted Customer Data Terms of Service, streamlining data collection and compliance.

Microsoft Clarity Expands Google Ads Metrics [4 min read]

Microsoft Clarity's expanded Google Ads integration now offers six additional metrics including clicks, conversions, and campaign costs, significantly enhancing marketers' ability to analyze advertising performance. The update introduces a customizable "Manage columns" feature with drag-and-drop functionality, allowing users to create personalized dashboards that highlight their most critical metrics. This unique integration bridges behavioral analytics with advertising data by categorizing user engagement into three intent levels, helping marketers identify which campaigns drive meaningful interactions versus shallow engagement.

🤖 AI

How AI Is Tearing Up The Experiential Marketing Rulebook [9 min read]

Artificial Intelligence is fundamentally transforming experiential marketing by enabling the creation of adaptive systems that generate personalized, dynamic experiences evolving in real-time based on audience engagement. These AI-driven experiences are developing into living ecosystems that sense, learn, and iterate autonomously, delivering personalized engagement that responds intelligently to context and behavior. As this technology reshapes the industry, marketers must carefully navigate ethical considerations regarding the balance between personalization and intrusion, human agency versus AI control, and the potential for bias in these increasingly intelligent systems.

OpenAI's New Tools For Building Agents [13 min read]

OpenAI is releasing a new set of building blocks to help developers create useful and reliable AI agents, with the new Responses API at the core, combining the simplicity of Chat Completions with the tool-use capabilities of the Assistants API. The platform introduces three powerful built-in tools: web search for retrieving up-to-date information with citations, file search for accessing information from large document collections, and computer use for automating tasks on computers. Complementing these tools is the open-source Agents SDK, which simplifies orchestrating multi-agent workflows with features like configurable LLMs, intelligent handoffs, safety guardrails, and tracing tools—all supporting OpenAI's vision of making agents integral to the future workforce.

Use AI To Find Exactly The Right Clothes, Try On Makeup And More... [3 min read]

Google's new AI shopping tools include "vision match," which transforms clothing descriptions into generated images and shoppable products, helping users find exactly what they're envisioning. The company is also introducing AR beauty features that allow virtual try-on of complete celebrity-inspired makeup looks, combining multiple products simultaneously. Also, Google is expanding its virtual clothing try-on capabilities to include pants and skirts, enabling users to visualize garments on diverse body types from XXS to XXL with improved accuracy.

🧠 Hacks & Tactics

The 80/20 Way To Figure Out Your ICP [3 min read]

The process of identifying your Ideal Customer Profile (ICP) begins with a data-driven analysis of your best existing customers, using AI to find common patterns among those who have renewed, use core products, spend well, and are satisfied. Once potential ICPs are identified, the next important step involves conducting structured customer interviews with about 10 key questions to understand their journey, challenges, and value perception. The final phase involves validating your findings through targeted surveys with potential customers matching your ICP characteristics, which informs your messaging, outreach strategy, channel selection, and differentiation approach - all of which can be executed quickly to improve customer targeting and acquisition.

Great LinkedIn Growth Hacks [1 min read]

Strategic engagement with thought leaders in your niche is key to LinkedIn success, particularly when interacting with their content within the first hour of posting. Visual content plays an important role in engagement, with original graphics, data visualizations, and infographic-style content performing exceptionally well, even outweighing the importance of including links in posts. Rather than focusing on daily posting, the most effective LinkedIn strategy emphasizes quality through consistent but manageable posting (2-3 times weekly), finding unique perspectives, and strategically repurposing successful content over a 6-12 month cycle.

Anticipation Marketing: Crushing Your Next Launch Without Being Salesy [9 min read]

Anticipation marketing is a non-pushy approach to launching products that leverages movie marketing psychology, where humans naturally want what they can't immediately have and remain engaged through open loops that create desire before purchase. The strategy follows a specific five-week framework that progresses from sharing personal stories to addressing pain points, challenging myths, handling objections, and finally painting the transformation that customers can achieve. Before implementing this approach, businesses must conduct thorough market research through multiple channels including customer interviews, social media analysis, and AI-assisted insights, which helps accommodate both quick and slow decision-makers in the buying process.

🔮 The Future

54% Of Americans Are Creeped Out By Personalized Advertising [2 min read]

A majority of Americans feel uncomfortable with personalized ads based on their online behavior, with the US having the highest level of discomfort among all markets surveyed in YouGov's report. There are clear demographic differences in attitudes toward ad personalization, with older generations feeling significantly more creeped out (62%) than younger consumers (50%). Despite these privacy concerns, there's still some utility recognized in targeted advertising, with over a quarter of Americans agreeing these ads help them discover new products, though many have resorted to using ad blockers as a solution.

What Comes After Search? [2 min read]

The traditional search-driven business model of the internet is becoming obsolete and finding a viable alternative is "existential" for the internet itself. The current dynamic where AI systems freely crawl websites for information without compensation removes incentives for creators to produce original content, which is the essential "gasoline that fuels these engines." CEO of Cloudflare proposes a three-step solution: create scarcity by not giving content away for free, provide creators with tools to control AI access to their content, and monetize the process with creator-defined pricing for crawling their pages.

Top YouTube Creators To Hold Their Own Upfront Event In Bid For TV Ad Dollars [2 min read]

In a bid to attract television advertising dollars, major YouTube creators including MrBeast and Dude Perfect are hosting their own upfront-style event called the Spotter Showcase on March 27 in New York, where they will share unprecedented business information such as content calendars, formats, and audience data to encourage early brand investment. This creator-led initiative represents a significant shift in the media landscape, with individual content creators now challenging traditional networks for advertising revenue. The event acknowledges YouTube's position as the most-watched video platform on TV sets and signals the growing power of creators as cultural forces who command large, engaged audiences that advertisers want to reach.

Google Marketing Live 2025 [1 min read]

Google Marketing Live invites you to register for a virtual front-row seat to groundbreaking ad innovations across Google and YouTube, helping you reach customers when they're discovering options and making decisions. The digital program aims to empower marketers with new products, practical tips, and actionable insights designed to elevate your marketing strategy. Attendees will benefit from the live-streamed Global Ads Innovation Keynote from Mountain View and have the opportunity to participate in a virtual Q&A session where product experts will answer top marketing questions.

👩‍🏫 Vocab

Email Marketing: A direct marketing method that uses emails to communicate with customers and prospects. It involves sending targeted messages to build relationships, drive sales, and share important information. Email marketing remains one of the most effective ways to reach customers directly.

Example: An online bookstore sends personalized book recommendations to customers based on their previous purchases and browsing history.

Dynamic Content: Website or email content that changes automatically based on user data, preferences, or behavior. It delivers personalized experiences to different viewers seeing the same page or email. Dynamic content makes marketing messages more relevant to each individual recipient.

Example: Netflix's homepage shows different movie recommendations to each family member based on their viewing history.

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🥞 Stack

Tools we use to keep our business running.

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Riverside - record high-quality audio and video remotely
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Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

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