In partnership with

Google Ads New Channel Control 🎛️ Longer Clips Gaining Traction On TikTok 🎞️ Perplexity's Ad Business Is Growing 🪴

Also: Nvidia, OpenAI, And Adobe Updates

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

🗞 Marketing News

Google Ads Rolls Out Channel Control For Demand Gen Campaigns [1 min read]

Despite this new feature being live, advertisers cannot yet segment data by individual channels like YouTube, Discover, and Gmail, which limits their ability to make data-driven adjustments. Many search marketers are holding off on making changes until Google provides detailed channel performance breakdowns rather than the current aggregated "Google-owned channels" reporting.

Data Shows That Longer Clips Are Gaining Traction On TikTok [2 min read]

Longer content (around 3 minutes) gains significant traction over traditional 30-second clips across major platforms like Instagram, YouTube, and TikTok. Videos exceeding one minute receive 63.8% more watch time and substantially greater reach than their shorter counterparts. This growing preference for slightly extended content is reshaping platform algorithms and suggests content creators should consider lengthening their videos to maximize engagement while still maintaining the quick-consumption format that defines short-form video.

Perplexity's Ad Business Is Growing [4 min read]

Perplexity is building its advertising business with a deliberate "slowly-but-surely" approach that prioritizes user experience by incorporating sponsored queries into search results rather than displaying distracting ads. The company's current ad format appears primarily in the "People also ask" section, emphasizing relevance over traditional bidding models as part of its "answer engine optimization" philosophy. Beyond awareness-focused advertising, Perplexity is already expanding into commerce with shoppable ads and a merchant program, positioning itself as a $9 billion contender aiming to disrupt Google's dominance in the search market.

🤖 AI

Nvidia GTC 2025 Updates [2 min read]

Nvidia's GTC 2025 event showcased the company's latest AI hardware innovations, including Blackwell Ultra AI chips, Dell Pro Max AI PCs, and the upcoming Vera Rubin Architecture planned for 2026-2027. The company made significant strides in robotics with the introduction of Isaac Groot N1, described as "the world's first open Humanoid Robot foundation model," and demonstrated a robot named "Blue" created in partnership with Google DeepMind and Disney. Nvidia also announced improvements to AI infrastructure with their Dynamo open-source system for scaling AI models, while forming strategic partnerships with companies like GM to develop custom AI systems for autonomous vehicles.

OpenAI's Proposals For The US AI Action Plan [2 min read]

OpenAI's submission to the White House advocates for a balanced regulatory approach that enables innovation through voluntary public-private partnerships while preventing burdensome state laws that could benefit China. Their global strategy proposes promoting democratic AI adoption internationally while using strategic export controls to protect America's competitive advantage in AI development. Finally, they emphasize the critical need for infrastructure investment to compete with China, create jobs, and modernize systems, alongside ambitious government adoption of frontier AI tools to set an example for democratic nations worldwide.

All The Adobe AI Updates [6 min read]

Adobe's newly unveiled Experience Platform Agent Orchestrator empowers businesses to build and manage AI agents from both Adobe and third-party ecosystems, optimizing marketing workflows across websites, content production, and audience targeting. The company introduced a comprehensive suite of ten purpose-built AI agents designed to augment marketing and creative teams' capabilities, enabling personalization at scale through specialized functions like account qualification, audience analysis, and data engineering. Also, Adobe launched Brand Concierge, an innovative application that enables brands to deliver personalized, multimodal conversational experiences to consumers through AI agents that understand brand context and customer preferences in both B2C and B2B environments.

🧠 Hacks & Tactics

9 Great LinkedIn Content Ideas For Founders [2 min read]

B2B founders are eager to create content in 2025, yet about 90% are struggling to determine what to post on LinkedIn. Nine proven content frameworks can guide these founders, ranging from sharing origin stories and lead magnets to building in public, credibility jacking, dog-fooding, team content, fundraising announcements, trend-jacking, and ICP tech stack posts. These strategic approaches are specifically designed to help founders achieve two key objectives: growing their audience and generating business pipeline.

How To Connect With Your Audience And Win Their Trust [8 min read]

Effective communication and sales fundamentally rely on building rapport, which helps break through people's mental filters and creates genuine connections. There are five key strategies for building connection with your audience: using insider language, cultural sensitivity, demonstrating user similarities, identifying common challenges, and avoiding telling people how to feel. Rather than using aggressive sales tactics or hyperbolic language, the most effective approach is to communicate authentically in your audience's language, showing genuine understanding of their world to stand out from generic messaging.

How To Tell Brand Stories That Actually Connect [6 min read]

Consumers have grown numb to traditional advertising tactics and instead gravitate towards brands that connect through authentic storytelling that creates emotional responses. Brands must go beyond basic demographic research to understand their audience's deeper psychographics, including their values, interests, and challenges. Companies can implement effective brand storytelling by following established frameworks like the Hero's Journey, which provides a structured approach that maps to different stages of the customer journey and can be applied across various marketing channels from websites to social media.

🔮 The Future

Are Synthetic Audiences The Future Of Marketing Testing? [3 min read]

Synthetic audience testing is emerging as a promising marketing research tool that creates digital avatars from real consumer data, allowing marketers to question these digital twins about preferences and behaviors. Unlike traditional focus groups which are costly and time-consuming, this "over-the-horizon" technology offers immediate insights and easy iteration of testing scenarios, though its effectiveness depends entirely on data quality. While still in development, synthetic audiences could transform marketing by enabling more precise segmentation and personalization, potentially supplementing or even replacing conventional research methods as companies seek more efficient ways to understand increasingly fragmented consumer markets.

The Widespread Adoption Of LLM Assisted Writing [17 min read]

Large language model adoption surged across consumer, corporate, and government communication domains following ChatGPT's release, with similar patterns showing rapid growth followed by stabilization at rates between 10-24% by late 2023. Organizational characteristics strongly influence adoption rates, with smaller and younger entities demonstrating significantly higher use of LLM-assisted writing compared to their larger, more established counterparts. These adoption patterns challenge traditional technology diffusion models by showing unexpected demographic trends and a plateau effect rather than continued growth, suggesting either market saturation or increasing sophistication of LLM-generated content that evades detection. Check out this paper from Cornell University!

Advertisers Expect Ad Spend Slowdown Amid Tariff Uncertainty [5 min read]

The Trump administration's tariffs on goods from China, Mexico, and Canada are creating economic uncertainty that has 94% of US advertisers concerned and 45% planning to reduce spending. Businesses face the difficult choice of either absorbing these tariff costs and reducing profitability or passing them on to consumers and potentially causing inflation, with both outcomes likely to negatively impact advertising budgets. The retail, consumer electronics, and media sectors are expected to be most affected by these changes, with the auto industry—representing billions in advertising spend—particularly vulnerable despite receiving a temporary 30-day reprieve.

Content Churn In Google Doubled Over Five Years [3 min read]

The cumulative effect of this increasing churn is substantial, with nearly half of all page-one rankings at the end of 2024 consisting of URLs that weren't ranking for those terms just two years earlier. This accelerating pace of content turnover means content marketers can no longer leave their strategies on autopilot and must regularly refresh their content to maintain visibility in search results.

👩‍🏫 Vocab

Share of Voice: The percentage of market conversation or visibility your brand owns compared to competitors. It measures your brand's presence in the market relative to competition. Share of voice indicates your brand's market presence and authority.

Example: A software company measures what percentage of industry media coverage, social mentions, and search results they capture versus their competitors.

Social Proof: Evidence that other people have purchased, used, and trust your product or service. It includes customer reviews, testimonials, ratings, and user statistics. Social proof helps potential customers feel confident in their decision to choose your brand.

Example: A hotel displays its 5-star TripAdvisor rating and customer reviews prominently on its website to build trust with potential guests.

The portfolio that's automatically up to date with your work.

• Authory saves you hours with a portfolio that's always up to date.

• Get backups of all your articles.

• Be ready to impress potential clients and employers, anytime.

Get your free portfolio today

That's it for this week! See you next week. 😎

Forwarded this email? Click here to subscribe. Don't want to miss out? Make sure to whitelist our email! 🥳😉

Something else you’d like to see here? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll!

✌️ Team Marketing Machine

🗳️ Feedback Dept!

🥞 Stack

Tools we use to keep our business running.

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Transistor - all-in-one podcast hosting platform
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

*contains affiliate links - let us know if you have any questions or recommendations!