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Google Makes Big Update To Smart Bidding 🤖 Ads Finally A Part Of Threads 🥳 All The Google Marketing Live 2025 News 🎉

Also: 74% Of New Webpages Include AI Content

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🗞 Marketing News

Google Makes Big Update To Smart Bidding [2 min read]

Google announced Smart Bidding Exploration, its biggest bidding update in over a decade, which uses AI to allow flexible ROAS targets and can bid on queries that might not meet standard targets but have future conversion potential. According to Google's internal data, campaigns using this feature show impressive results with an 18% increase in unique search query categories and a 19% increase in conversions. The update may be connected to addressing previous technology flaws and could relate to the Department of Justice's antitrust cases against Google, particularly allegations about anticompetitive auction manipulation and insider advantages in bidding processes.

Ads Finally A Part Of Threads [2 min read]

Meta is expanding Marketing API support to include ads in Threads, allowing advertisers to reach the platform's growing community of over 350 million monthly active users. Ads will appear in the Threads home feed between organic content with objectives including Reach, Traffic, and Website Conversions, though the volume will initially be kept low during the testing phase. Advertisers must have a Threads profile and obtain specific permissions to run ads on the platform, which currently only supports single image ads with aspect ratios from 16:9 to 9:16.

Google Marketing Live 2025 [3 min read]

Google is expanding AI integration across their advertising platforms by bringing ads to AI Overviews on desktop and AI Mode, while leveraging generative AI tools to help people discover information faster and connect with businesses more effectively. The company is also introducing advanced creative capabilities powered by their Veo and Imagen models within Google Ads. Also, Google is rolling out new agentic AI capabilities that act as personalized AI assistants for marketers, particularly aimed at helping smaller businesses adopt and succeed with AI tools more easily and with less effort.

🤖 AI

World's First AI Doctor Clinic Now Open In Saudi Arabia [1 min read]

Shanghai-based Synyi AI has opened the world's first artificial intelligence doctor clinic in Saudi Arabia, where an AI system called Dr. Hua autonomously diagnoses patients and prescribes treatments with human doctor oversight, boasting an impressive error rate of less than 0.3%. Currently focused on treating 30 respiratory diseases, the AI service is expected to expand to 50 respiratory, gastroenterological, and dermatological conditions within the next year. Founded in 2016 with backing from Tencent and other investors, Synyi AI has already collaborated with over 800 Chinese medical facilities, making Saudi Arabia its first international market as the company seeks global expansion opportunities. 

74% Of New Webpages Include AI Content [3 min read]

A recent study analyzing 900,000 new web pages revealed that nearly three-quarters (74.2%) now contain AI-generated content, as AI writing tools have become embedded in common applications like Google Docs and LinkedIn, making them the default choice for content creation with 87% of surveyed marketers reporting AI use. While no AI detection tool is perfect, solutions like Ahrefs' upcoming AI content detector can help marketers understand competitor strategies, evaluate search results, and correlate organic performance with different levels of AI implementation. The prevalence of AI content is expected to accelerate as more AI-generated material gets referenced in new content, "tainting everything it touches to a greater or lesser extent" across the web.

Google I/O 2025: All The News And Announcements [15 min read]

Google I/O 2025 showcased the company's comprehensive AI-first transformation, with artificial intelligence integrated across all core products including Search's new AI Mode, Gmail's contextual smart replies, and Chrome's automatic password management, alongside new creative tools like Flow for video generation. The company is making a major push into wearable technology through Android XR partnerships with stylish brands like Warby Parker and Gentle Monster, developing smart glasses that people will actually want to wear while advancing Project Astra as a universal AI assistant that can see and interact with the world. Google is also launching premium AI services including a $250/month AI Ultra plan with advanced capabilities, new models like Imagen 4, and expanding AI-powered features globally, positioning itself to transform from a search company into an AI platform that anticipates and fulfills user needs before they even ask.

🧠 Hacks & Tactics

The Art Of Balancing Long-Term Branding And Short-Term Performance Marketing [8 min read]

Achieving both immediate revenue growth and sustained brand strength requires integrating long-term brand building with short-term performance marketing. Evaluating brand strategies using commercial metrics such as brand equity, customer lifetime value, and share of voice versus market share ensures that branding efforts lead to tangible business results. Practical strategies like strategic budget allocation, educating executive leadership, and implementing integrated and agile marketing campaigns help balance these objectives effectively.

"Low Intent Match" SEO Method [3 min read]

The "Low Intent Match" method involves finding low-competition keywords by identifying search queries where the top-ranking content doesn't fully satisfy the searcher's intent, requiring industry knowledge and extensive manual research. A successful example of this method is identifying a content gap for the keyword "voice of customer tools" and quickly ranking above Hubspot by creating a post that better aligned with the search intent. To implement this method, it’s recommended to pull a keyword list, use a clustering tool to group similar keywords, and manually review these groups to identify opportunities where content doesn't fully match the search intent.

A/B Testing Mistakes Learned The Hard Way [6 min read]

When conducting A/B tests, it's important to have a clear hypothesis that specifies what and why you're testing to ensure accurate results. Common pitfalls like including unaffected users, relying on aggregate data, and ending tests prematurely can lead to misleading conclusions. Also, monitoring counter metrics and testing with a small group before a full rollout are essential steps to prevent unintended negative outcomes and ensure the reliability of your experiments.

🏗️ For Founders

The First 40 Months [7 min read]

The traditional fundraising approach of sprinting from round to round is no longer sufficient in today's market, where the "random walk" nature of early-stage capital and talent markets makes short-term planning inadequate. Founders should instead model their first 40 months and plan for two rounds of funding from the outset, hypothesizing what milestones will be needed to reach a breakaway point where they can expand their investor universe and demonstrate momentum. This strategic shift is essential because financing markets have fundamentally changed into a "haves and have nots" environment, where AI companies dominate capital allocation while non-AI companies face significantly higher bars for funding, making it important for founders to understand these market dynamics when planning their fundraising strategy.

How To Identify And Invest In Top Talent [3 min read]

Two complementary talent management frameworks help leadership teams make strategic people decisions: the 9-Box Model evaluates employees on performance plus potential or values, while the Stack Ranking Model creates visibility by sorting team members into top, middle, and bottom quartiles. During offsite discussions, leadership teams should focus conversations on investing in top performers, providing targeted feedback to middle performers, and making decisions about potential exits for bottom performers. These structured approaches enable better alignment among leaders while ensuring resources are directed toward developing the right talent in the organization.

🔮 The Future

A Declining Internet [10 min read]

The internet ecosystem has deteriorated as Google's relationship with web publishers has grown increasingly adversarial, with the search giant's financial interests now fundamentally misaligned with the content creators who once thrived on its platform. This decline coincides with the collapse of professional journalism, where newspaper employment has plummeted by 70% since 2010, drastically reducing the quality and depth of online content that users once enjoyed. Google's dominance has been maintained through anticompetitive practices such as manipulating search results to favor its own properties and weaponizing privacy concerns to undermine competing ad networks, all while extracting an ever-larger portion of the online advertising revenue pool.

Introducing soarXiv [1 min read/watch]

An amazing way to explore human knowledge on arXiv. Take any paper's URL and replace arxiv with soarxiv to teleport to its place in the universe. All 2.8M papers up until April 2025 embedded.

👩‍🏫 Vocab

Word-of-Mouth: The natural spread of information about your brand from one person to another. It's marketing that happens through organic conversations and recommendations between consumers. Word-of-mouth is one of the most trusted forms of marketing because it comes from real experiences.

Example: A customer tells their friends about a great experience at a new restaurant, leading them to try it themselves.

Viral Marketing: A marketing strategy designed to encourage people to share content rapidly with their networks. It leverages social sharing to spread a message exponentially across platforms. Viral marketing aims to create content compelling enough that people want to share it voluntarily.

Example: The Ice Bucket Challenge spread rapidly as people tagged friends to participate, raising awareness and funds for ALS research.

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