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- US Bans TikTok? ๐ตโ The Cookie Apocalypse: Rise From The Ashes ๐ช๐ฅ Microsoft & Apple Local Language Models ๐โโก๏ธ๐ ๐โโ๏ธ
US Bans TikTok? ๐ตโ The Cookie Apocalypse: Rise From The Ashes ๐ช๐ฅ Microsoft & Apple Local Language Models ๐โโก๏ธ๐ ๐โโ๏ธ
Also: The State Of Startup Marketing in 2024
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around! Coming up today: using humor for growth, a full guide to retention, and the best product marketing software tools to enhance your skills.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
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๐ Marketing News
The recent legislative action mandates ByteDance, owner of TikTok, to divest the company within 270 days or face exclusion from the US market, following approvals from both the Senate and the House, and subsequent signing into law by President Biden. The decision stems from the classification of TikTok as a "foreign adversary controlled application". There are various legal challenges ahead, including ByteDance's intention to contest the law in court, and concerns about potential infringements on free speech rights.
Google will delay the deprecation of cookies in Chrome due to ongoing challenges with industry feedback and regulatory concerns. Despite this delay, many marketers have already begun shifting toward cookieless solutions, such as first-party data and connected TV advertising, in anticipation of the changes. Also, explore broader industry implications including regulatory scrutiny and the need for innovation in privacy-preserving addressability and measurement solutions.
The FCC's decision to restore net neutrality driven by a Democratic majority, aims to reassert authority over the broadband industry, granting clearer regulatory power and addressing issues like digital privacy and internet access expansion. The decision is met with opposition from ISPs, setting the stage for potential legal battles that could influence the extent of federal regulatory authority beyond the FCC. A big piece of the larger digital landscape. {m}
๏ปฟ๐ค๏ปฟ Artificial Intelligence
With a parameter count of 3.8 billion, Phi-3-mini boasts the ability to run on consumer-grade hardware like smartphones and laptops while still delivering performance comparable to larger models. This development signals a potential shift in the AI landscape, suggesting that smaller models like Phi-3-mini could offer both environmental benefits and practical efficiency gains in handling everyday tasks.
These models, spanning various parameter sizes and offering pre-trained and instruction-tuned variants, are tailored for on-device applications, making them suitable for commodity laptops and smartphones. Despite delivering respectable performance, OpenELM reflects Apple's shift toward open-sourcing AI models, sparking excitement within the research community for its potential applications and future improvements. Let the Microsoft, Apple race begin...
15 Graphs That Explain The State Of AI In 2024 [6 min read]
The AI Index report shows the booming investment in generative AI. The broader trend of grappling with their capabilities and risks. As well as the intensifying debate over closed versus open models, with closed models demonstrating superior performance, fueling discussions on innovation and risk.
Editing The Human Genome With AI [4 min read]
A groundbreaking achievement in precision gene editing, enabled by AI-designed molecules, marking a significant leap forward in the field. Through extensive training on diverse CRISPR-based systems, AI generated novel gene editors like OpenCRISPR-1, demonstrate comparable or improved functionality to existing counterparts. With the release of OpenCRISPR-1, the study aims to foster widespread and ethical utilization across various domains, thereby propelling innovation and advancement in gene editing technologies.
๐ง Hacks & Tactics
3 Content Marketing Stats That Will Change How You Create Content [1 min watch]๐ฟ
We think you should watch. The challenges in content creation and distribution, with a significant portion of web pages receiving zero SEO traffic and a notable lack of engagement on social media for analyzed content. To navigate these challenges, prioritize human-written content, employ keyword research tools for SEO optimization, and focus on innovative topics to boost social engagement.
Humor For Growth: The Strategy You're Missing [20 min read]
Humor is an effective tool for engagement that should be strategically and appropriately used across various product and company touch points to humanize the brand and make it more relatable. By integrating humor thoughtfully into areas like marketing, product features, and internal communications, companies can enhance user experience, improve employee morale, and distinguish themselves in a competitive market.
Source Influencers Organically [1 min read]
A detailed manual search on social media platforms using specific criteria such as niche keywords, viewership counts, and content focus. The process ensures a high standard for selecting potential influencer partnerships by evaluating their bio, the quality of their recent videos, and availability of contact options. Despite its effectiveness in identifying suitable influencers, the method is time-consuming and faces efficiency challenges, necessitating significant time investment and coordination among team members.
โ๏ธ Machine Shop
When you have limited data, but access to public information, use AI to infer key characteristics and behaviors of your target audience and construct synthetic personas and an ideal customer profile. You'll gain valuable insights and predictive power. The iterative nature of AI also allows continued refinement of profiles and various practical applications across different domains. These new tools are accessible and versatile for organizations of varying sizes and purposes. Let us know if you want some help exploring. {m}
Essential software tools for product marketing engineers, categorized into Market Research, Messaging, Storytelling, Launch Planning, and Analytics. These tools play a critical role in understanding audiences, crafting effective messages, storytelling, planning product launches, and measuring outcomes. ๐โ๏ธ๐
A New Onboarding Email Strategy to Give a Try [4 min read]
Focus on one feature per day during the initial 7-30 days post-signup, prioritize important features, and utilize written and visual content. Examples from companies like Superhuman, Notion, and Dropbox illustrate the effectiveness of this approach in improving activation and engagement.
How to Crack Retention: The Full Guide [20 min read]
A comprehensive guide on defining and measuring retention metrics tailored to individual products, emphasizing the significance of understanding critical product usage events and natural usage frequency. Additionally, a great outline of benchmarks and ten best practices to enhance retention, including strategies like implementing lifecycle CRM programs, launching loyalty initiatives, and leveraging user feedback for optimization.
Not Just ChatGPT: AI Workflows & Tools For Marketers [5 min read]
Five AI-powered workflows designed to enhance marketing efforts, covering tasks from presentations to web content creation. Each workflow is paired with a recommended AI tool, offering solutions for tasks like app development, and ad creation as well. By leveraging AI technology, marketers can improve efficiency, scalability, and personalization in their campaigns, ultimately achieving better results across various areas.
๐ฎ The Future
Google Chrome's development of a two-hop proxy for user privacy could drastically alter search advertising by limiting ad location targeting, obscuring user identities, and bolstering Google's control over valuable location data. With this technology exclusive to Chrome, Google stands to monopolize this data, potentially eradicating competition in the search ads market. Concerns persist regarding user privacy, as data shielded from advertisers remains accessible to Google, prompting regulatory scrutiny over potential self-preferencing of its advertising services.
The State Of Startup Marketing In 2024 With Hubspot And Zapier CMOs [55 min listen] ๐ง
We think you should listen. The evolving role of AI in sales and marketing, and its disruptive potential in automating tasks and flattening organizational structures while still requiring human oversight; the challenges encountered in implementing AI, including limitations in current technology and the need for continued investment despite efficiency gains; and the essential marketing strategies and best practices, ranging from prioritizing founders' support for their hires to the significance of word-of-mouth marketing and the need to adapt to economic challenges with innovation rather than blame.
Viewers can shop for products seen on their TV screens using mobile devices. The channel features round-the-clock programming from various celebrities, creators, and brands, with plans for original content additions. Amazon aims to capitalize on consumer behavior trends, particularly the prevalence of mobile device usage during TV viewing, to enhance its advertising and sales revenue streams. Shop the look, embedded right in your favorite shows. ๐
6 New Conversations With Global Leaders On AI And Society [2 hour listen] ๐ง
We think you should listen. Ongoing conversations with experts from various fields to explore AI's multifaceted impact on economics, society, and scientific research. These discussions aim to uncover both the potential benefits and the associated risks, emphasizing the collaborative effort required to ensure AI's positive contributions worldwide.
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โ๏ธ Team Marketing Machine
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