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- TikTok Is Moving In On Google ๐ Amazon's New Advertiser AI Video Generator ๐ค Reddit Integrating AI Into Ads Manager ๐ฅ
TikTok Is Moving In On Google ๐ Amazon's New Advertiser AI Video Generator ๐ค Reddit Integrating AI Into Ads Manager ๐ฅ
Also: New Research Proves Reciprocal Advertising Has Always Been The Future
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Happy Friday Marketing Engineers!
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๐ Marketing News
TikTok Is Moving In On Google Search Ads Business [2 min read]
TikTok is launching a new keyword-based advertising solution that allows brands to target ads on its search results page, positioning itself as a competitor to Google. Research shows that 57% of TikTok users utilize the app for searching, highlighting a trend among younger audiences who prefer social media platforms over traditional search engines. Also, TikTok's testing indicates that brands running Search Ads alongside In-Feed Ads can see a 20% increase in conversions, demonstrating a more effective approach to reaching users actively seeking content.
The Video Generator and live image features aim to help advertisers quickly create engaging visual content using generative AI. The Video Generator allows for the creation of customizable short videos from product images and provides integrated workflow benefits for sellers. These tools respond to the demand for more brand videos, but concerns about transparency regarding AI-generated content in advertising remain noteworthy.
Reddit has launched an ads inspiration library that leverages AI to assist small businesses in creating effective ads by showcasing top-performing examples tailored to their campaigns. Also, new AI tools, including an AI copywriter and an image auto-cropper, streamline the ad creation process, enabling advertisers to generate content and optimize visuals easily. Incorporating Reddit-specific strategies, or "Redditisms," can significantly enhance ad performance metrics, such as reducing cost-per-acquisition and increasing ad awareness.
๏ปฟ๐ค๏ปฟ AI
The Video Call feature allows Duolingo Max subscribers to engage in realistic conversations with an AI character, simulating natural dialogue and adapting to users' skill levels to build confidence. Also, Duolingo introduced "Adventures," innovative mini-games that immerse learners in interactive scenarios, allowing them to practice language skills in fun, game-like environments while interacting with beloved characters like Oscar and Lily.
James Cameron Joins Stability AI Board Of Directors [4 min read]
His involvement highlights the potential of combining generative AI with traditional CGI, promising to revolutionize storytelling and creativity for artists. Stability AI is recognized for its widely used generative AI models, including the flagship Stable Diffusion, and aims to empower creators with advanced tools for innovative creative workflows.
๐ง Hacks & Tactics
Goodhart's Law In Software Engineering [5 min read]
Goodhart's Law states that when a measure becomes a target, it loses its effectiveness, leading to perverse incentives that prioritize metrics over actual goals. Relying solely on metrics like bug counts or test coverage can misrepresent software quality, resulting in decisions that undermine overall objectives. It's important to use a combination of metrics and apply engineering judgment to achieve a broader understanding of performance and productivity.
6 Underrated Keyword Research Methods [9 min read]
It's important to enrich keyword lists by targeting competitor-branded keywords, using intelligence tools, and gathering feedback to capture untapped traffic. Applying modifiers to keywords and mapping content to different funnel stages helps reach specific, high-intent audiences. Also, leveraging proprietary data, like customer onboarding forms, can uncover unique content opportunities tailored to your target audience.
So You've Been Asked To "Humanize" AI Content [7 min read]
Humanizing AI content is an inefficient and flawed process that undermines the benefits of using AI by requiring extensive manual edits, often resulting in compromised content quality. This task is demoralizing for writers, who face unrealistic deadlines and end up rewriting most of the content, leading to frustration and potential talent loss. Although training AI models on specific content can improve the initial output, it remains a time-consuming solution that doesnโt fully address the inefficiencies of the process.
What Is A Sunset Policy, And Why You Need One [6 min read]
A sunset policy in email marketing focuses on managing inactive subscribers by either re-engaging them or removing them to maintain an active, engaged list that enhances overall campaign performance. This strategy is important for preventing negative impacts on email deliverability, keeping engagement metrics accurate, and reducing marketing costs. Implementing such a policy involves identifying inactive subscribers, engaging them with targeted re-engagement efforts, and if unsuccessful, gradually removing them, leading to improved sender reputation, better targeting, and increased return on marketing investments.
โ๏ธ Machine Shop
Microsoft Outlook is the highest-rated email app in 46 countries, while Gmail receives the lowest ratings in 36 countries. User sentiments reveal that Facebook is the most disliked social media app in 39 countries, with Google Messages being the most loved messaging app in 22 countries. Also, the rise of TikTok as the most loved social media app in 30 countries and the challenges faced by established apps like Gmail and Discord, which have attracted considerable user criticism.
A zero-click search occurs when a search engine directly answers a user's query on the search results page itself, making further clicks unnecessary. Although these searches can decrease direct website traffic, they also enhance a brand's visibility on the search engine results page and can expose the brand to new audiences. To effectively navigate this landscape, strategies such as targeting specific keywords, optimizing for featured snippets, creating concise answer-driven content, and implementing schema markup are essential for increasing both visibility and potential traffic.
56 Google Search Statistics To Bookmark [5 min read]
The vast scale and heavy utilization of Google's search capabilities, highlighting its web index of around 400 billion documents and the 3.5 billion searches it processes daily, search behaviors and a high percentage of searches that result in no clicks and significant actionable outcomes from mobile local searches. Also, Google's market dominance and effective monetization strategies, evidenced by substantial revenue and overwhelming share of the search engine market.
Cold emailing is a powerful, cost-effective strategy for business growth, allowing businesses to connect with a wide audience efficiently. To craft effective cold emails, it's important to use automation tools, segment your email list, personalize content, keep messages concise, and avoid being too salesy. Leveraging tools like Snov.io can further enhance your cold email campaigns by automating tasks, warming up email accounts, and tracking recipient engagement for better results.
๐ฎ The Future
Ad Strength does not reliably predict ad performance, with data suggesting that creative quality and targeting are more significant factors. Sentence case generally outperforms title case in Responsive Search Ads and Demand Gen ads, and shorter, impactful headlines often lead to better results than longer ones. While pinning elements of ads can enhance relevance metrics like CTR, it may negatively affect conversion metrics, making selective pinning a more strategic approach.
Scientists propose a "third state" of biological organisms that exists beyond traditional definitions of life and death, demonstrated by how certain cells can be repurposed into functional biological robots. Biobots like anthrobots and xenobots exhibit new capabilities, such as repairing nearby damaged cells and self-replicating, challenging the notion of predetermined biological behavior. This research has significant medical implications, suggesting that anthrobots could be used to repair damaged cells or deliver drugs, highlighting the importance of understanding cellular function after an organism's death.
The U.N. advisory body highlights the need for impartial scientific knowledge and addressing information asymmetries. It called for enhanced global governance through a new policy dialogue, an AI standards exchange, and a capacity development network. Also, the U.N. suggested establishing a global AI fund and data framework to improve transparency and accountability, alongside creating a small AI office for coordination.
Users are increasingly willing to share their data in mobile advertising if they perceive a value exchange, such as receiving relevant ads that offer discounts or helpful content. Research shows that relevant ads enhance user experience, enabling consumers to discover new products and make shopping more efficient. To thrive in this evolving landscape, advertisers should prioritize relevance, ensure clear value for user engagement, and explore ID-less advertising strategies in light of growing privacy concerns.
๐ง Research Lab
Tools we are currently testing. Let us know if you have any experience or recommendations!
Meant to help users organize and manage their information. With features for creating, editing, and retrieving notes, making it useful for students, professionals, and anyone looking to enhance their note-taking process. We are exploring its note organization and retrieval features, and integrating it into our daily workflow for tasks like study planning, project management, and brainstorming sessions. We wonder might it enhance research efficiency, improve collaboration on projects, and streamline information management for students and professionals alike. Stay tuned! {m)
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