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- Threads One Year Anniversary ๐ฅณ Tackle Your Ad Campaign Emissions ๐จ YouTube Culture & Trend Report ๐
Threads One Year Anniversary ๐ฅณ Tackle Your Ad Campaign Emissions ๐จ YouTube Culture & Trend Report ๐
Also: Gen AI Can Tailor Ads To Our Personalities
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around! Coming up today: 10 of the best survey email examples, the +20% content strategy, and exciting ideas for interactive social posts.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
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๐ Marketing News
Threads One Year Anniversary: How Are They Doing? [6 min read]
Meta's social media platform initially experienced rapid growth and now has 175 million monthly active users, far from its 1 billion user target. Meta has focused on enhancing Threads with new features and building positive, engaged communities around various interests, maintaining a "friendly" environment. Despite not replacing Twitter entirely, Threads leverages Meta's ecosystem, integrates with Facebook and Instagram, and aims to grow through real-time event engagement and user feedback, currently without running ads.
7 Steps To Tackle Your Campaign Emissions Now [5 min read]
The advertising and media industries contribute to carbon emissions through the production, delivery, and consumption of ads, which require energy and processing power. Significant progress has been made to reduce these emissions within the programmatic advertising landscape, though the lack of standardization and universal benchmarks means many companies develop their own methods. Various strategies, such as file-size reduction, supply path optimization, and removing made-for-advertising sites, are suggested to improve sustainability, with industry-wide alignment and actionable solutions necessary to drive meaningful change.
YouTube Culture & Trends Report - Fandom [8 min read]
The increasing value of fandoms and the community ties formed around niche trends, and the benefits users derive from being part of topic-related groups. Also, 80% of fans (aged 14-44) use YouTube weekly for fandom content, and 74% of Gen Z fans (aged 14-24) appreciate brands engaging with their fandom interests.
๏ปฟ๐ค๏ปฟ AI
You Can't Build A Moat With AI [2 min read]
The impending commoditization of core language models (LLMs) suggests that differentiation will no longer stem from simply selecting the "right" model. Focus on the quality and utilization of data, emphasizing its pivotal role in driving AI application success. Also, the necessity of robust data engineering efforts, driven by customer feedback, to achieve grounded responses and minimize errors in AI applications.
State Of AI Report 2024 [18 min read]
A cautious yet optimistic sentiment toward AI, with adoption increasing but not skyrocketing and hands-on leaders advocating for more investment. AI tools, especially copilots and chatbots, are widely used across various roles, leading to significant productivity improvements despite concerns about accuracy and security. OpenAI remains the dominant model provider, with many companies customizing models, and while respondents are somewhat satisfied with their AI stacks, they see room for improvement, particularly in flexibility and tool switching.
Gen AI Can Tailor Ads To Our Personalities [6 min read]
Research shows that generative AI can create highly persuasive personalized advertisements by tailoring messages to individuals' psychological profiles. Consumers find these AI-generated personalized ads more effective, even when aware of their personalized nature, indicating a shift in acceptance of targeted advertising. This advancement offers significant benefits for marketers but also raises concerns about the need for consumers to be vigilant against AI-generated misinformation online.
๐ง Hacks & Tactics
Humans are inherently irrational, influenced by context and emotions, and understanding this complexity is essential for businesses to improve their experimentation efforts. It is crucial to map out every decision and action, identify friction points and barriers, and gather data to design more effective solutions tailored to client needs. Foster a culture of experimentation within an organization by starting with simple experiments, involve everyone in the process, continuously evangelize the value of experimentation, and celebrate failures as learning opportunities, leading to more effective and innovative business practices.
A diverse array of survey email examples from different companies, illustrating various strategies for soliciting feedback effectively. These examples highlight the importance of simplicity, branding alignment, and strategic incentives in crafting compelling survey emails to engage customers and gather valuable insights.
Short-form videos, typically under 60 seconds, are favored for their concise delivery of information. Their rising popularity stems from shrinking attention spans, as evidenced by research indicating a preference for shorter content formats across various media platforms. Marketers appreciate their cost-effectiveness, ease of creation, and ability to reach audiences anytime, anywhere, yielding high returns on investment.
โ๏ธ Machine Shop
Prioritize market-neutral data exchange and robust data handling practices to meet rising consumer demands for privacy and security, and safeguard brand relevance and trust in an evolving digital landscape. A forward thinking Marketing Engineer must reevaluate marketing and business strategies to navigate complex regulatory landscapes and ensure global brand coherence amidst divergent data systems. {m}
Explore various types of interactive social media posts and their benefits, including better visibility, community building, and gaining valuable insights into the audience. Also, practical strategies and insights from experts and brands on creating and implementing interactive content effectively across different platforms, and its importance in driving engagement, awareness, and ultimately, conversion and sales.
The +20% Content Strategy [3 min read]
A rule for analyzing and adjusting content performance, advocating for doubling down on high-performing content while eliminating or refining low-performing content. Also, the importance of leveraging tools like Measure Studio to streamline social media analytics and reporting processes to optimize content strategy based on data-driven insights. It's about continuous improvement in skills through incremental growth. {m}
Local Search Developments From Q2 2024 [11 min read]
In Q2 2024, Google made significant changes to its Google Business Profiles (GBPs), including shutting down the chat, messaging, and call history features, and introducing WhatsApp and SMS functionalities in some regions.Also, Google adjusted its review and search display systems by switching Local Service Ads reviews to Google Business Profile reviews in the UK, experimenting with AI-generated review summaries, and introducing new layouts and functionalities like accessibility icons and owner identification. The local search space also faced challenges with spam, such as the malicious movement of business pins in Google Maps, prompting advice for businesses on handling these issues and highlighting the need for Google to address the resulting collateral damage.
๐ฎ The Future
Chinese researchers from Tianjin University and the Southern University of Science and Technology have created a tiny robot controlled by a brain organoid made from human stem cells, capable of learning to complete tasks. The technology aims to develop brain-computer interfaces that mediate between electrical signals in the brain and computing power, with potential applications in repairing human brain tissue through organoid transplantation to help patients with brain damage. Although the research is still in its early stages and many questions remain, initial experiments using low-intensity ultrasound to integrate organoids into the brain show promise for non-invasive methods to support brain function and further integration with computing interfaces.
This reversal introduces significant changes in the regulatory environment, making federal regulations more vulnerable to legal challenges and increasing uncertainty, necessitating businesses in the advertising and marketing sectors to be more adaptable and vigilant. While the decision creates new hurdles, it also empowers businesses to challenge regulatory overreach more effectively, leading to a more collaborative regulatory process but requiring increased investment in advocacy and legal awareness.
๐ Learn More
Learn marketing online with courses and certifications. Marketing continues to transform as businesses find new ways to reach customers. For professionals interested in careers in marketing, an online marketing course or certificate program can be one way to acquire the skills necessary to compete in the field. Keep trying new things and finding opportunities for growth. {m}
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โ๏ธ Team Marketing Machine
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