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Streamers Are Looking More Like QVC 🛍️ Facebook And Instagram Ads Updates 2025 🎉 The Evolution Of The Creator 🦋

Also: How Marketers Are Spending Their Money In 2025

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🗞 Marketing News

Facebook And Instagram Ads Updates For 2025: What Marketers Need To Know [12 min read]

Meta's advertising platform is undergoing significant transformation with the introduction of AI-driven Advantage Plus features, which automate and optimize ad creation, targeting, and delivery to enhance campaign effectiveness. Also, there is a shift towards broader, AI-powered audience targeting strategies, such as Advantage Plus Audiences and broad audience targeting, which leverage Meta's algorithms to reach the most responsive audiences while simplifying the targeting process. To maximize the performance of these advanced tools, marketers must strategically implement them by using extensive historical data, allocating appropriate budgets, and conducting systematic testing to ensure optimal results in their advertising efforts.

Shoppable Ad Formats Are Making Streamers Look More Like QVC [4 min read]

Shoppable ad formats are increasingly adopted by major streaming platforms like Amazon Prime Video, Netflix, Paramount+, Peacock, and Roku, allowing viewers to make purchases directly from their screens through features such as adding items to carts or scanning QR codes. Despite strong interest from advertisers, challenges like user-unfriendly QR codes create friction that may limit consumer engagement and the overall effectiveness of these ads. For shoppable ads to achieve long-term success, they need to offer compelling incentives, such as significant discounts during major shopping events, and continue to enhance the user experience as the technology and consumer behaviors evolve.

The Evolution Of The Creator [16 min read]

The creator economy has shifted from traditional influencers to modern creators who prioritize creativity and authentic engagement. This ecosystem is built on the Creator Triad framework, which includes accessible creation tools, effective distribution platforms, and diverse monetization strategies. Also, generative AI is revolutionizing content production and unlocking new revenue opportunities, paving the way for future innovations and the emergence of leading technology companies.

How Marketers Are Spending Their Money In 2025 [7 min read]

Marketers are largely optimistic about 2025, with most planning to either increase or maintain their budgets driven by improving economic conditions like decreasing inflation and interest rates. Significant investments are being made in key channels such as SEO, AI-driven SEO platforms, content creation, community building, and paid advertising, highlighting a strategic focus on digital and AI-enhanced marketing efforts. Also, budget adjustments are influenced by economic constraints and the effectiveness of various channels, leading marketers to reallocate funds to more affordable and efficient platforms while embracing AI technologies to optimize their strategies.

🤖 AI

Microsoft Copilot Actions, New Agents, And Tools To Power IT [4 min read]

Microsoft is enhancing Copilot with new features like Copilot Actions and Copilot Pages to automate tasks and boost collaboration, while introducing Copilot Studio and new AI agents that allow organizations to customize and scale their business processes with specialized tools. Also, Microsoft is equipping IT teams with the Copilot Control System and robust security measures to effectively manage and secure these AI integrations. These advancements aim to increase employee productivity, streamline workflows, and ensure the secure deployment of AI technologies within organizations.

Perplexity's New AI Powered Shopping Assistant [2 min read]

Perplexity has introduced new AI-powered shopping features, including Buy with Pro, a one-click checkout system for seamless purchases, and Snap to Shop, a visual search tool that allows users to find products by simply taking a photo. These enhancements improve the user experience by providing unbiased, AI-driven product recommendations, integrating with platforms like Shopify for up-to-date product information, and offering simplified product comparisons to make online shopping more efficient and enjoyable. Also, the Perplexity Merchant Program enables large retailers to easily share their product specifications, gain increased visibility through the platform’s index, integrate payment options, access free APIs, and utilize custom dashboards, thereby fostering strong partnerships and expanding the marketplace.

🧠 Hacks & Tactics

How Social Listening Increases Customer Advocacy [7 min read]

Social listening enables brands to understand and build relationships with their most loyal and satisfied customers. By using social listening tools, companies can identify and engage brand advocates, gather real-time insights, and develop customer-centric strategies that enhance satisfaction and trust. Real-world examples from brands like Knix, Slack, and Grubhub demonstrate how effectively leveraging social listening transforms satisfied customers into passionate advocates, thereby boosting brand awareness and positive sentiment.

15 Growth Marketing Tactics To Turbocharge Your Startup [15 min read]

Leveraging multi-channel and cross-platform strategies maximizes reach and engagement across various advertising platforms. Effective retargeting and lead nurturing techniques, such as re-engaging unsubscribers and converting blog visitors through interactive methods, enhance conversion rates. Adopting cost-effective and innovative advertising methods, including affordable video ads, influencer partnerships, and optimized ad scheduling, drives sustainable growth efficiently.

Plan Your GTM Strategy On One Slide [4 min read]

A unified Go-To-Market (GTM) strategy aligns all departments—sales, marketing, customer success, and more—through an eight-question framework distilled into a single, actionable slide. HubSpot’s success in prioritizing key customer segments and aligning teams around a clear GTM strategy drove their revenue growth from $15 million to $270 million in four years. GTM Partners, along with certified partners like Inverta, offer tools and support to help companies create and execute effective GTM plans for 2025.

⚙️ Machine Shop

12 SEO Meetups You Should Have On Your Radar [8 min read]

SEO meetups offer valuable opportunities for networking, learning, and connecting with like-minded professionals in a more relaxed setting compared to large conferences. There are 12 diverse meetups across various locations, each catering to different segments of the SEO community. Also, there are practical tips for finding new meetups or starting your own if none are available in your area.

Trying To Persuade And Other Big Mistakes Marketers Make [27 min listen] 🎧

Traditional marketing relies on persuading the conscious mind, which plays a minimal role in decision-making, while the instinctive mind drives most choices. Marketers often focus too much on existing customers, neglecting the negative associations that hinder growth among potential new customers; addressing these negatives with positive associations is essential. Instead of striving for uniqueness, brands should capitalize on familiar associations and make them distinctive to resonate more effectively with consumers.

UGC Strategy: Boosting Visibility And Sales With Customer Content [11 min read]

User-generated content (UGC) is a valuable marketing tool because it provides authentic social proof, boosts engagement, and is cost-effective by leveraging customer-created content. Brands can encourage UGC by prioritizing customer content, creating "Instagrammable moments," collaborating with influencers, and running contests or giveaways. To elevate their UGC strategy, brands can develop an ambassador program that fosters a community of passionate customers who regularly create and share content while enjoying exclusive benefits.

🔮 The Future

17 Tips To Prepare For The Future Of SEO [12 min read]

To prepare for the future of SEO, prioritize creating high-quality, experience-driven content that showcases genuine expertise and aligns with E-E-A-T principles. Strengthen your brand authority through authentic brand-building efforts and by avoiding risky SEO practices that could harm your reputation. Also, diversify your traffic sources by leveraging multiple channels like social media and video platforms to ensure resilience against search engine volatility.

Bluesky Says 1 Million People Signed Up In Last 24 Hours [2 min read]

Bluesky is now at the top of the U.S. App Store’s free apps chart. Despite being smaller than competitors like Threads and X, Bluesky boasts higher user engagement, with approximately 30% of its users actively posting compared to the typical 90-9-1 ratio seen on most social platforms. Additionally, the company navigated some technical challenges, successfully raised $15 million in Series A funding, and announced plans to launch subscription services to further enhance its platform.

The State Of Marketing Operations Professionals Is Going To Get Better [5 min read]

Marketing operations has evolved into a well-established and fairly compensated career, with professionals experiencing moderate job satisfaction and increasing expertise. Central to their role is the integration of data and technology, focusing on data enrichment, quality, and seamless integration of new marketing tools to enhance overall marketing strategies. Looking ahead, advancements in AI are expected to automate much of the current production and analysis work, allowing marketing ops teams to focus more on strategic and creative initiatives, which will likely lead to greater recognition and investment in the field.

Andreessen Horowitz Backed Studio To Start Producing Movies, Series Using AI [1 min read]

Promise, a new studio backed by former News Corp President Peter Chernin and venture capital firm Andreessen Horowitz, has been launched to produce films and series using generative AI tools. The company is developing an AI-integrated production software called Muse, designed to streamline the content creation process for artists. By collaborating with Hollywood stakeholders and aligning with industry trends, Promise aims to leverage AI to reduce production costs and accelerate the development of a multi-year lineup of AI-assisted content.

That's it for this week! See you next week. 😎

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