- Marketing Machine
- Posts
- SEOzempic ๐ TikTok Teleshopping ๐บ Will Unhinged Marketing Change Our Future? ๐คช
SEOzempic ๐ TikTok Teleshopping ๐บ Will Unhinged Marketing Change Our Future? ๐คช
Also: Three Quarters Of Latest Y Combinator Cohort Are AI Startups
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around! Coming up today: the top 100 Gen AI consumer apps, lessons from managing a $100 million paid ads budget at ebay, and 12 field tested content marketing tactics.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
P.S. Were you forwarded this email? Click here to subscribe
๐ Marketing News
TikTok Is Full Of Teleshopping Right Now [7 min read]
Live shopping on TikTok is rapidly growing in popularity, resembling traditional teleshopping channels like QVC, with sellers engaging directly with viewers. This format creates a sense of community and entertainment, as viewers interact with both sellers and each other, making the experience more engaging. As live shopping blends the convenience of e-commerce with social interaction, it is poised to become a significant part of the future of online retail.
SEOzempic: Quality Over Quantity For Google Indexing [7 min read]
Google's approach to indexing has shifted, prioritizing the quality of content over the quantity of pages, with a focus on filtering out low-quality material. This change underscores the importance of maintaining high domain quality, which includes user experience, content quality, and technical optimization, as Google now penalizes sites that expand with subpar content. To thrive, websites must actively monitor and improve their existing pages, as demonstrated by companies like Adidas and Redfin, who saw significant traffic growth through content optimization rather than expansion.
Unhinged marketing is a strategy where brands break traditional marketing norms by embracing boldness, authenticity, and an unpolished style, particularly targeting younger audiences like Gen Z and Gen Alpha. This approach is effective because it meets the modern consumer's demand for authenticity, trustworthiness, and relatability, appealing to those who prefer transparent and humanized brands. Successful examples of unhinged marketing include Wendy's, Duolingo, Ryanair, and Scrub Daddy, which have all enhanced their brand visibility and engagement through humor, pop culture references, and unconventional content.
๏ปฟ๐ค๏ปฟ AI
75% of the 208 companies are focused on AI-related products. This trend reflects both Y Combinator's influence in shaping tech trends and the broader interest in AI among founders, whether driven by genuine innovation or strategic positioning. These startups are exploring diverse AI applications, from interior design and business interviews to children's education, music creation, and automated drive-thru ordering.
The second Neuralink patient used the brain implant to play video games and operate CAD software just one month after receiving the implant. He set a new record for brain-computer interface (BCI) cursor control and found the experience more intuitive and enjoyable than traditional mouth-operated joysticks. Neuralink aims to enhance digital device control for people with quadriplegia, with plans to expand the technology to potentially millions of users in the coming years.
The Top 100 Gen AI Consumer Apps [6 min read]
AI consumer apps are increasingly dominated by creative tools focused on content generation and editing, with new entrants continuing to shape this expanding category. While ChatGPT remains the leading AI product, competitors like Perplexity and Claude are gaining significant traction, particularly in web engagement. Bytedance, the company behind TikTok, is also making a strong push into AI with several new apps targeting different markets, reflecting their broader strategy to expand their presence in the AI landscape.
The integration of ChatGPT into teaching, research, and operations is enhancing educational outcomes by focusing on personalized learning and human potential. An AI Innovation Challenge led to over 200 projects using ChatGPT across various departments, reflecting widespread interest and adoption. The institution remains committed to responsible AI use, prioritizing privacy, ethical practices, and preparing students with essential AI skills for future workforce success.
๐ง Hacks & Tactics
First, focusing on Marginal ROI (mROI) ensures that each additional dollar spent is effective. Second, geo-based incrementality testing helps determine the true impact of paid search by comparing performance across different regions. Finally, accurately calculating Customer Lifetime Value (LTV) is key to understanding long-term customer value and making better decisions in campaign management.
Great tricks you need to know to maximize your shot at retaining your reader's attention and creating a carousel that works. Check it out!
Starting with words before design helps clarify the story, set the information hierarchy, and determine the user's journey. There are two types of website copywriting: brand storytelling, which engages visitors through emotional appeal and narrative, and conversion copywriting, which is direct and aims to prompt specific actions like sign-ups or purchases. Examples of both types illustrate these concepts and serve as inspiration for developing effective website content.
Hook Your Users With Hyper-Casual Games [4 min read]
Mini-games have emerged as a significant marketing trend in 2024, with companies using them to enhance user engagement and strengthen brand connections. These games are effective because they capture attention, build brand loyalty, and have the potential to go viral, making them stand out. Businesses can create impactful mini-games by adapting popular game mechanics to their audience, incorporating industry-specific elements, and ensuring the games are simple, engaging, and easy to share.
โ๏ธ Machine Shop
A detailed, step-by-step guide on importing and visualizing internal link data using BigQuery and Looker Studio, emphasizing the tools' ability to handle and simplify complex data analysis. Also, advanced techniques for data handling and visualization, including SQL categorization and the integration of multiple data sources to enhance SEO insights and dashboard customization in Looker Studio. BigQuery and Google Cloud are powerful tools for SEO professionals and the modern Marketing Engineer. {m}
A Guide To Gen Alpha: Insights On The Gateway Generation [15 min read]
Explore the consumption habits, favored brands, and influence of Gen Alpha in this extensive report by DKC. Who is Gen Alpha, and what do they care about. Why Marketing Engineers should care about Gen Alpha now, the spending and shopping habits, which brands and stores are winning them over, and their influence on the consumption habits of their millenial parents. Check it out!
12 Field Tested Content Marketing Tactics [21 min read]
Focusing on low-competition keywords can help achieve higher search engine rankings faster with less effort, making it an effective strategy for new or underdeveloped sites. Building and nurturing relationships through social media, online communities, and other networks can amplify your message and increase visibility in a saturated information landscape. Also, publishing original studies enhances SEO through backlinks and establishes your authority in your niche, boosting the overall ranking of your site.
Five specific types of proof elements: demonstrating functionality, providing specific details, citing third-party reviews, showcasing use cases, and displaying authority through logos and awards. Incorporating these proof elements enhances credibility and persuasiveness, leading to better conversion rates.
๐ฎ The Future
The integration of philosophical thinking into AI research is essential to address the complex, existential questions that arise as technology evolves. Many challenges in AI development, such as setting ethical guidelines, are inherently philosophical and require rigorous thought, often overlooked by the tech industry. As AI continues to influence society, there is a growing need for philosophy to play a critical role in shaping the future of AI and its broader implications.
5 Predictions For The 2024 Holiday Shopping Season [6 min read]
In 2024, mobile devices are projected to account for 54% of holiday ecommerce sales, driven by the increasing popularity of mobile shopping among Gen Z and the convenience of marketplaces like Amazon. Social commerce and email marketing are expected to see significant growth, with platforms like TikTok playing a key role and email volume increasing by 25% as marketers seek cost-effective outreach during the shortened holiday season. Economic factors, such as the U.S. election and inflation, along with AI-driven personalization, are anticipated to influence consumer behavior, leading to a predicted 5% increase in ecommerce sales.
AI Appears To Be Slowly Killing Itself [2 min read]
Training generative AI models on AI-generated content leads to a degradation in performance, similar to inbreeding, where the quality of outputs diminishes over time. As AI-generated content becomes more prevalent on the web, it becomes increasingly difficult for AI companies to avoid using this content in their training datasets, exacerbating the problem. This degradation can result in nonsensical outputs and reduced diversity, which poses significant challenges for the future reliability of AI technologies.
๐ Learn More
Donโt fall behind in the AI era. Learn how to boost your skills, enhance your creativity, and navigate ethical AI use. Learn how to supercharge your productivity, master the prompt, and automate routine tasks with some of the most followed voices in AI today: Ethan Mollick, Allie K. Miller, Don Allen III, and Manuel Sainsily.
๐ณ๏ธ Feedback Department
We want to hear from you! ๐๐ซตWhat do you think of the newsletter so far? |
That's it for this week! See you next week. ๐
โ๏ธ Team Marketing Machine
PS: We're having a great time bringing this information to your inbox. Let us know what you think by replying to this email, or share us with your marketing friends, colleagues, or ocean of Linkedin connections you've never met IRL...๐ฌ๐
Don't want to miss out? Make sure to whitelist our email! ๐ฅณ๐