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Search Will Profoundly Change In 2025 😬 The New Era Of Reddit Marketing 🎉 Instagram Launches Trial Reels 🎞️

Also: Quantum Computers Cross Critical Error Threshold

🗞 Marketing News

Google CEO Sundar Pichai: Search Will Profoundly Change In 2025 [6 min read]

Google Search will undergo significant advancements, enabling it to tackle more complex queries through AI-driven technologies like BERT, MUM, and Gemini. As online content continues to grow exponentially, Google Search will become even more valuable by providing users with trustworthy and relevant information. Also, Pichai addressed the ongoing debate about fair use and content licensing, noting that Google currently licenses content from platforms like Reddit, AP, and NYT, with the potential for future payment models for creators contributing to AI systems.

A Guide For The New Era Of Reddit Marketing [8 min read]

The 2023 Google-Reddit partnership revolutionized digital marketing by elevating Reddit's authentic discussions in search results, making it one of North America's top five websites for Google-driven traffic and changing how users seek information online. This transformation has made Reddit an essential marketing channel, particularly in B2B sectors, where its subreddit system offers precise audience targeting and consistently ranks high for bottom-of-funnel keywords throughout the buyer's journey. Success on this platform requires a systematic approach combining thorough research, value-driven content development following the "90/10 rule," and strategic distribution through consistent community engagement and paid promotion.

Instagram Launches Trial Reels For Audience Sampling [3 min read]

The new feature that allows creators to share their latest Reels with a select group of non-followers before making them available to their entire audience. By opting for the Trial option, creators can test new content genres, storytelling formats, or topics, access key engagement metrics after 24 hours, and decide whether to share the Reel publicly based on its performance. This feature provides a low-risk way for creators to experiment and refine their content strategies, with a global rollout expected in the coming weeks.

🤖 AI

15 Times To Use AI, And 5 Not To [5 min read]

AI is most useful for tasks like large-scale idea generation, summarization, translation, creative exploration, and situations where it outperforms human effort or provides valuable second opinions. However, it should be avoided when learning new concepts, handling tasks that demand high accuracy, or when effort is essential for growth. Since AI capabilities continue to evolve, users must stay adaptable, recognizing when to rely on AI and when human input is necessary.

Introducing Reddit Answers [1 min read]

"Reddit Answers," is an AI-powered conversational interface that allows users to ask questions and receive information, recommendations, and discussions from real Reddit communities on any topic. This feature provides curated summaries of relevant conversations, links to related communities and posts, and enables users to explore full discussions and ask follow-up questions, enhancing the overall search and engagement experience. Initially available to a limited number of users in the United States and in English, Reddit Answers plans to expand to additional languages and regions, with interested users able to sign up for notifications when the feature becomes available in their area.

OpenAI Releases Sora, Its Buzzy AI Video-Generation Tool [3 min read]

Sora allows users to create high-definition videos by typing scene descriptions and offering features like scene blending and video extension. The company is prioritizing safety and preventing misuse of Sora by addressing concerns related to misinformation and deepfakes, although it has faced criticism from some artists regarding the support and transparency of its testing program.

Gemini 2.0: Google's New AI Model For The Agentic Era [11 min read]

Their most advanced AI model yet, featuring enhanced multimodal capabilities, native image and audio outputs, and seamless tool integration that surpasses previous versions in performance and speed. This new model is being integrated into a variety of Google products and innovative projects such as Project Astra, Project Mariner, and Jules, which demonstrate its applications in universal assistance, browser-based tasks, and developer support, respectively. Also, Google is committed to responsible AI development by implementing robust safety measures, conducting extensive risk assessments, and ensuring ethical use through continuous research and collaboration with trusted testers.

🧠 Hacks & Tactics

5 Quick Tips For Creating Better Content [2 min read]

To create better content, establish a structured process by breaking down content creation into manageable steps and effectively repurposing your material. Understand and target your ideal customers to ensure your content is relevant and engaging. Finally, align your content strategy with your brand positioning and revenue goals to build authority and drive business growth.

How B2B Brands Are Reaching Decision Makers With CTV [3 min read]

Connected TV (CTV) advertising is rapidly gaining traction among B2B marketers due to its high engagement rates and expansive reach, making it an effective platform to connect with decision makers. LinkedIn’s CTV ad solutions leverage first-party data to precisely target engaged professionals while ensuring brand safety through trusted publishers. Also, CTV advertising drives meaningful actions, enhances brand recall, and enables interactive and optimized messaging, providing B2B brands with powerful tools to achieve their marketing objectives.

How To Avoid The Seven Deadly Sins Of Emotionless Advertising [3 min read]

Marketers must balance short-term sales with long-term brand building by leveraging emotional advertising, which has been proven to outperform rational, product-focused campaigns in driving profit growth and fostering brand loyalty. Emotional storytelling creates meaningful connections with audiences, supported by data and case studies from leading brands, demonstrating its effectiveness across various platforms. Also, by recognizing and avoiding the seven deadly sins of emotionless advertising—such as greed, wrath, and pride—marketers can develop more impactful and sustainable advertising strategies. Check out this report!

⚙️ Machine Shop

11 Email Pop-Up Examples & Best Practices [11 min read]

Effective design and clear messaging are crucial for engaging visitors with eye-catching pop-ups, strong headlines, and straightforward copy to maximize subscriptions. Targeting the right audience segments based on visitor behavior, while excluding existing subscribers, ensures that the pop-ups are relevant and less intrusive. Also, monitoring performance through metrics and A/B testing, along with ensuring accessibility and ease of closing the pop-ups, helps to build trust and improve conversion rates continuously.

Why You Should Measure Customer Delight Above All Else [6 min read]

Businesses should prioritize customer delight over mere satisfaction, as delighted customers are more likely to be loyal and provide repeat business. Traditional metrics like Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS) are often too reactive and limited in scope, making them inadequate on their own. The Customer Delight Index (CDI) offers a more comprehensive measure by combining these traditional metrics with additional factors like "Lovability," providing a more accurate reflection of customer sentiment and business success.

Search Intent And The Organic Funnel [7 min read]

Search intent aligns with different phases of the organic marketing funnel, from informational searches at the top to transactional searches at the bottom. The challenges and opportunities for ranking organically vary depending on the search intent, with competition and rewards differing across each funnel phase. Marketers are encouraged to focus their keyword research on identifying winnable opportunities in organic search, such as featured snippets or local search results, tailored to the specific intent of each funnel stage.

🔮 The Future

Court Rejects TikTok's Effort To Negate US Sell-Off Bill [3 min read]

A U.S. appeals court has rejected TikTok’s attempt to block the government’s mandated sell-off, citing national security concerns and identifying China as a foreign adversary capable of manipulating the app to threaten U.S. interests. As a result, TikTok must either sell its U.S. operations to a domestic company or withdraw from the American market by January 19, 2025. Facing limited options, TikTok may seek a U.S. partner, appeal to the Supreme Court, rely on political support from President-elect Donald Trump, or request an extension to address the government’s concerns.

Clone Robotics Introduces Clone Alpha [1 min read]

Clone Robotics is developing an advanced humanoid robot called Clone Alpha that uses a novel water-powered muscle system called "Myofiber" instead of traditional motors, aiming to replicate human-like movement more naturally, with preorders open for 279 units in 2025. The robot is designed to handle household tasks like making drinks and sandwiches, doing laundry, and vacuuming, using a system called "Cybernet" with depth cameras for environmental awareness and can learn new tasks through a 'Telekinesis' training platform. While this water-powered approach is innovative compared to other humanoid robots, the company hasn't publicly demonstrated a complete working version yet, suggesting potential buyers should wait for more demonstrations and information before preordering.

Quantum Computers Cross Critical Error Threshold [14 min read]

Researchers at Google Quantum AI made a significant breakthrough in quantum error correction by scaling the number of physical qubits, successfully reducing logical qubit error rates and surpassing a critical threshold necessary for practical quantum computing. They achieved this advancement through the implementation and experimental validation of the surface code, a sophisticated error-correcting framework that enhances both efficiency and scalability. Despite this progress, substantial challenges remain in scaling up quantum systems, improving qubit quality, and managing interactions between multiple logical qubits, but the ongoing efforts continue to fuel optimism for the future of large-scale, functional quantum computers.

What Does The First AI Powered Shopping Season Mean For Retailers, Advertisers And Consumers? [5 min read]

The season has triggered a massive increase in AI-driven retail traffic and personalized shopping experiences, significantly enhancing how customers interact with retailers through tailored recommendations and efficient assistance. This transformation impacts retailers and advertisers by streamlining operations, creating innovative advertising opportunities, and requiring careful integration of AI technologies to maintain consumer trust. As a result, consumers enjoy more personalized, efficient, and cost-effective shopping experiences, while adapting to the initial changes brought by the integration of AI in the retail landscape.

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✌️ Team Marketing Machine

2025 Prediction: A Surge of Self-Serve CTV Buyers

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Discover CTV performance on Roku

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🥞 Stack

Tools we use to keep our business running.

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Transistor - all-in-one podcast hosting platform
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

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