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- Pfizer PharmAI Marketing ๐คโ Impending Content Junkyard? ๐๏ธ Microsoft's Stargate Future ๐
Pfizer PharmAI Marketing ๐คโ Impending Content Junkyard? ๐๏ธ Microsoft's Stargate Future ๐
Also: DALL-E Now Lets You Edit Images In ChatGPT
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around! Coming up today: the first conversational AI with emotional intelligence, strategies for boosted posts versus ads, eleven AI marketing tools your team should be using in 2024, and more.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
๐ Marketing News
"Charlie" is a new tool for streamlining content supply chain and marketing processes. Charlie edits content, checks facts, and integrates with multiple platforms to enhance collaboration. What are the broader implications of generative AI in healthcare? There are potential cost savings, but also ethical considerations surrounding data privacy and bias. This isn't AI drug discovery yet, but this shows increasing comfort rolling out AI solutions. {m}
There may be a creator exodus from platforms like YouTube, leaving behind only the largest creators and AI-generated content. A comparison of the reliability and value for advertisers between user-generated content platforms and premium streaming platforms, highlights the latter's authenticated audiences. There is a trend of high-profile creators moving towards premium streaming content, potentially leading to collaborations between social media-driven talent and traditional publishing companies.
Yahoo is Buying AI News App Artifact [3 min read]
Artifact, a news recommendation tool, was acquired by Yahoo to enhance its tech capabilities and differentiate itself in the competitive news aggregator landscape. Yahoo plans to integrate its technology, particularly in content categorization and personalization across platforms. While the acquisition represents a strategic move by both parties to innovate in personalized content delivery and establish a stronger foothold in the evolving news ecosystem, it also shows the difficulty building a sustainable challenger to media incumbents.
๏ปฟ๐ค๏ปฟ Artificial Intelligence
The First Conversational AI with Emotional Intelligence - Hume [2 min watch]๐ฟ
We think you should watch. A tool to help customize and build empathy into interfaces starts to blur the line between marketing, sales, and customer support. Are we ready for the bots to be even more human? What do you think? Let us know! {m} ๐ญ
Stargate, rumored to be one of the largest and most advanced data centers globally, is the beginning of a plan to establish advanced supercomputers throughout the United States to power the next generation of AI systems. The project faces challenges such as dependencies on OpenAI's forthcoming AI upgrade, potential innovation slowdowns, and securing Nvidia GPUs. The sheer scale of the project demonstrates AI's hunger for compute. We'll be watching signals like this to see if there is a ceiling.
DALL-E Now Lets You Edit Images In ChatGPT [4 min read]
OpenAI's DALL-E receives upgrades, now featuring image editing tools directly in ChatGPT, enhancing user experience across web and mobile platforms. Additionally, preset style suggestions aim to inspire creativity, catering to novice users who may find starting from a blank canvas daunting. Efforts to address trust and authenticity include visible watermarks and metadata, though challenges persist in ensuring transparency amidst concerns of manipulation.
๐ง Hacks & Tactics
How to Build Traction On Day 1 With Just an Idea [2 min read]
Three key phases for product development and launch, each emphasizing community involvement, ongoing marketing post-launch, and utilizing sales metrics and testimonials to sustain momentum and boost sales. Initiating marketing efforts early is critical, even prior to product completion, to harness the power of community engagement and generate momentum. We must plan early, and develop process early. {m}
The differences in creation and customization. The advantages and drawbacks of boosted posts, such as ease of use and limited objectives and placements. The benefits and challenges of employing social ads, including greater customization options and targeting but more time and expertise to manage. Which is best for your use case?
How to Get That MTV Look In Ten Seconds [30 sec watch] ๐ฟ
We think you should watch. An exploration of Adobe Firefly's new Structure Reference feature. ๐คฏ
โ๏ธ Machine Shop
A Successful Link Building Strategy in 6 Steps [4 min read]
By understanding the target audience, creating compelling content, and engaging in strategic outreach, businesses can effectively leverage link building as a growth strategy. Content, UX, and page speed are important in enhancing website performance and SEO.
An extensive overview of various AI marketing tools across categories such as copywriting, editing, digital marketing, and automation. Featured examples include Sprout Social, Jasper, and Grammarly. AI tools can help you to elevate your marketing strategies and revolutionize your workflows through personalized customer experiences, streamlined content creation, and advanced data analytics. Are you using any AI? Let us know! We all need to work together to understand these new tools. {m}
How to Rank #1 in Google Search Generative Experience [24 min watch] ๐ฟ
We think you should watch. In-depth analysis and step-by-step guide on adapting to Google's Search Generative Experience update, an AI-driven change impacting SEO practices significantly. The video also touches on potential future developments and offers resources to further explore effective SEO strategies.
Research delves into understanding why LLMs associate certain brands with specific terms, highlighting the potential risk of negative associations. To shape LLM perceptions, companies are exploring strategies to inject new content into the information space, aiming to positively influence these models by ensuring their brand messaging aligns with desired perceptions. FOMO at work! Foundational/Frontier Model Optimization. {m}๐
๐ฎ The Future
10 Charts That Capture How the World Is Changing [9 min read]
A diverse array of trends from advancements in AI to shifting attitudes toward wealth and spending. Each chart is accompanied by analysis on the implications of these trends for society, businesses, and individuals. Interesting food for thought. {m}
Sphere in Las Vegas will be home to Hewlett Packard's next Keynote. With their help, companies will be able to craft immersive experiences and connect with audiences in unprecedented ways. The Exosphere's massive LED screen, the awe-inspiring Atrium, and state-of-the-art technologies such as Sphere Immersive Sound, solidify its position in live entertainment and media innovation. This is sure to be one impressive Keynote. ๐ณ
Discord Starts Down the Dangerous Road of Ads [4 min read]
Departing from its previous anti-advertising stance, they plan to introduce Sponsored Quests to provide exposure to video game makers. They hope it will be less intrusive compared to traditional social media platforms, offering users some control over personalized promotions. Concerns remain about the platform's future direction and its potential impact on user experience, leading to uncertainty about how the user base will respond and whether this shift will affect its core appeal.
You Can Now Use ChatGPT Without An Account [1 min read]
OpenAI progresses its mission to democratize AI tools for wider use. To address potential misuse, OpenAI has introduced additional safeguards for non-account users as well, underscoring its commitment to responsible AI deployment and user protection. Perhaps this is an escalation of the search engine wars?? ๐
{m} Inspiration
Boyle's Law [1 min read]
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