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- Nutrition Labels For Digital Publishers?โ๏ธ OpenAI Search Engine? ๐๐ Amazon Q AI Assistant ๐ค
Nutrition Labels For Digital Publishers?โ๏ธ OpenAI Search Engine? ๐๐ Amazon Q AI Assistant ๐ค
Also: What TikTok Creators Need To Do Right Now
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around to get the latest headlines! Also coming up today: meta's plans for a Threads creator bonus program, LinkedIn video and company pages updates, how to fix dead ends on your website, and more.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
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๐ Marketing News
Google Announces Video Ad Targeting Options [ 2 min read]
Google expands placement opportunities on prominent streaming platforms like Disney+ and Paramount, enabling advertisers to reach broader audiences. Additionally, Instant Deals introduced by Google allow marketers to customize deals with top publishers directly through Display & Video 360, offering greater flexibility beyond YouTube placements. Google is also integrating AI into ad creation, empowering advertisers to define audiences through conversational prompts and refine targeting.
The platforms functionality includes analyzing factors like ad load, presence of pirated content, and traffic stability on websites, providing advertisers and intermediaries with valuable insights similar to a "nutrition label" for publishers. The piece also discusses the broader impact of such tools in combating fraud and waste within the ad-tech ecosystem, and the need for increased transparency and accountability across the industry.
The temporary initiative entails specific criteria for creators, such as maintaining a public Threads profile and meeting designated performance metrics for their posts. While offering potential monetary benefits and the chance to attract users from other platforms, Meta has yet to disclose its long-term strategy for creators to earn on Threads beyond this program. What we see if the wheels turning toward the inevitable attention arbitrage oporutnity as Threads works to juice traffic. Watch this space... {m}
Improvements in content tools, the introduction of short-form video, and enhancements to advertising features catering to marketers and business owners. Learn about each update and unique features, implications, and potential benefits. Additionally, insightful analysis and actionable recommendations on how to capitalize on these updates effectively. More platform changes, more chances to jump in early for a boost. See a theme here? ๐{m}
๏ปฟ๐ค๏ปฟ Artificial Intelligence
China's Shengshu Technology and Tsinghua University have introduced Vidu, a text-to-video model rivaling OpenAI's Sora, capable of generating 16-second clips at 1080p resolution. Utilizing a Universal Vision Transformer architecture, Vidu simulates real-world physics and boasts a rich imagination, albeit with inferior visual fidelity compared to Sora. While showcasing commendable temporal consistency, Vidu's capabilities have potential for future refinement and improvement.
Microsoft has introduced the VASA framework, enabling the generation of lifelike talking faces from single static images and speech audio clips, emphasizing precise synchronization, facial expressiveness, and natural head movements. The research outlines key innovations, including a dynamic facial and head movement model operating in a face latent space, controllable generation features, and the framework's ability to handle diverse inputs and achieve real-time efficiency. Take a look! {m}
VideoGigaGAN incorporates advanced features such as a "flow-guided propagation module," anti-aliasing techniques, and high-frequency feature handling to improve video quality without introducing common AI-generated image issues. However, the announcement remains a demonstration, with uncertainty about whether Adobe will release the application for general use.
A powerful generative AI-powered assistant aimed at revolutionizing work processes across industries and company sizes. Advanced capabilities include generating accurate code, providing answers to business data queries, and assisting developers and employees in various tasks. Additionally, Amazon Q Developer and Amazon Q Business were unveiled, along with a preview of Amazon Q Apps, showcasing features designed to streamline workflows and boost productivity.
"Memory" enables the system to learn from previous conversations and recall content in new ones. Users have the ability to control ChatGPT's memory, allowing them to specify which details the chatbot should remember or forget. This feature aims to personalize user interactions by enabling ChatGPT to learn users' styles and preferences, thereby enhancing its efficiency as a virtual assistant. Just tell it "remember ____" and it will add that request to memory.
๐ง Hacks & Tactics
What TikTok Creators Need To Do Right Now [4 min read]
Don't panic, pivot. Navigate the uncertainty of a potential ban with resilience, diversify online presence, own marketing assets like email lists, create engaging websites, and establish a more robust foundation for a digital presence to mitigate the impact of platform changes or bans. Ultimately, creators should embrace creativity, stay agile, and push forward regardless of the outcome of the TikTok situation. As always, never get the farm on a single channel. {m}
Alternative tools such as Google Search Console, Screaming Frog, Ahrefs, Semrush, and custom dimensions in GA4 for monitoring page speed and identifying problematic pages. Also, the significance of using APIs, particularly the PageSpeed Insights API, to gather specific details for optimizing Core Web Vitals and improving page load speed. The absence of the Page Timings report has left a gap, learn new tools to fill it. Let us know if we can help! ๐๐ ๏ธ
Adhere to key principles such as maintaining volume consistency, effective audience segmentation, and vigilant monitoring of statistics per top-level domain to navigate these changes successfully. Urgency permeates the message, urging readers to proactively address these challenges, stay informed, and take decisive action to safeguard their email marketing effectiveness.
Chrome's New Built-In AI [2 min read]
Google integrates Gemini AI chatbot into Chrome's address bar, enhancing accessibility for users. The potential implications of this integration for Chrome's functionality and its extensive user base, given Chrome's dominance in web browsing. Additionally, the future evolution of Google's search capabilities, potentially leading to a more advanced AI search feature. Over here, we wonder how quickly this will come up in anti-trust conversations. {m}
โ๏ธ Machine Shop
How Reading Patterns Help Optimize Content for Organic Search [ 7 min watch] ๐ฟ
We think you should watch. The F pattern, layer cake pattern, and spotted pattern. Specific optimization strategies tailored to each pattern, and the significance of analyzing user engagement data using tools like Hotjar and Google Analytics 4 to refine and improve user experience.
Programmatic SEO: A Beginner's Guide [9 min read]
Programmatic SEO has the ability to rapidly create website pages to target specific keywords and search intents. Check out this guide of common mistakes and best practices including the importance of internal linking, starting with editorial content, and avoiding indexing issues while distinguishing between traditional and programmatic SEO approaches.
7 Dead Ends On Your Website: How to Find and Fix Them [10 min read]
Practical strategies including adding clear calls to action, incorporating related content, and enhancing thank you pages with valuable information. It's important to maintain visitor flow, and these strategies can improve user experience and guide visitors toward conversion, ultimately enhancing site performance.
A Guide to the Wedge Marketing Strategy [8 min read]
Target a specific niche and gradually expand, regardless of whether the product is horizontal or vertical. Manage multiple audience segments effectively by creating tiers, develop tailored positioning, and implement customized marketing strategies for each segment.
๐ฎ The Future
The Rise Of Rewatch Podcasts & Nostalgia Bait [7 min read]
Learn the appeal of rewatch podcasts via examples and analysis of their success factors, such as engaging hosts and thematic analysis. Additionally, practical tips for marketers to effectively leverage nostalgia bait using authenticity, subtlety, and a modern twist to appeal to various audiences.
These lawsuits center around accusations that the tech companies utilized copyrighted articles without permission or compensation to train AI models, such as ChatGPT and Copilot. The outcome of these legal battles could reshape how news organizations are compensated in the age of artificial intelligence, impacting their ability to generate revenue from online content. This could jam up growth of foundational models. We think it's more likely to push forward a solutions like YouTube's Content ID system for allocating royalties. {m}
Victoria Shi, an AI-generated spokeswoman, is set to deliver official statements on behalf of its foreign ministry, representing a notable advancement in diplomatic communication and services. Created by The Game Changers team and modeled after real individual Rosalie Nombre, Victoria Shi's purpose is to streamline communication processes by saving time and resources for diplomats.
OpenAI To Launch Search Engine? [2 min read]
Rumors surround OpenAI's imminent launch of a search engine with a potential date of May 9, 2024. The emergence of alternative search engines like Bing and Perplexity AI is the beginning of a diversification in the search engine market away from Google, and perhaps even more competition is preparing to move in.
โ๏ธ We Think You Should Try
"Four Futures" Planner [2 min read, hours of fun]
A Custom GPT to help you plan for the AI future. Ethan Mollick is one of our favorite thought leaders on the practical application of AI in business and education. In his recent book he outlines 4 possible future scenarios for AI evolution: quick plateau, linear ability growth, exponential growth, or AGI. Here he shares a custom GPT he built that will help you test your business (or marketing) plans against each of these scenarios. Play with it, see how your plans stack up! {m} ๐ค
๐ณ๏ธ The (Tortured?) Feedback Department
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โ๏ธ Team Marketing Machine
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