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  • No More Fake Reviews 🥸 Creator Entrepreneurs On The Rise 📈 When You Give A Claude A Mouse 🐭

No More Fake Reviews 🥸 Creator Entrepreneurs On The Rise 📈 When You Give A Claude A Mouse 🐭

Also: Meta's New Auto-Adjust Feature 😬

October 25, 2024

In partnership with

No More Fake Reviews 🥸 Creator Entrepreneurs On The Rise 📈 When You Give A Claude A Mouse 🐭

Also: Meta's New Auto-Adjust Feature 😬

Happy Friday Marketing Engineers!

If you’re new, welcome aboard 👋. If you're a seasoned Engineer, thanks for sticking around! Coming up today: can AI learn physics?, unlocking autonomous agent capabilities, and LinkedIn company page strategies.

Is there something else you’d like to see here? Got a hot tip? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll at the bottom!

🚀 Adam

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🗞 Marketing News

The new rule prohibits the sale and purchase of fake online reviews, targeting deceptive practices in the review marketplace. The regulation empowers the FTC to impose civil penalties on individuals and businesses that create, sell, disseminate fake reviews, or use artificial intelligence to generate misleading testimonials. FTC Chair Lina Khan emphasized that the rule aims to protect consumers from fraudulent reviews, ensure fair competition among businesses, and promote an honest and competitive marketplace.

Research reveals a significant increase in consumer preference for creator-founded products and services, with 65% of consumers choosing them over traditional brands, especially among younger demographics and US consumers. Also, marketers are actively collaborating with creators, with 93% launching co-created products in sectors like Food & Drink and Fashion to leverage their influence and meet growing market demand. Despite this growth, creator entrepreneurs face challenges such as limited budgets and experience, leading to initiatives like FiveTwoNine that provide essential resources and support to help them successfully launch and expand their ventures.

The feature allows the platform to manage campaigns by pausing or activating them, adjusting budgets, and modifying targeting without needing advertiser approval. This shift reduces advertisers' control, as changes can occur automatically without notification, transferring some strategic decisions to Meta's automation system. While the feature may enhance performance, many advertisers are concerned about losing control and can choose to disable it through the Ads Manager settings.

Daze has generated significant prelaunch buzz with over 48 million social media views and approximately 156,000 waitlist sign-ups. The app distinguishes itself from traditional messengers like iMessage and WhatsApp by offering customizable and creative features, including multi-colored messages, various fonts and graphics, and AI-powered tools to enhance user interactions. Founded by serial entrepreneur Willem Simons and backed by $5.7 million in funding from prominent investors, Daze is set to launch on November 4 with a dedicated team focused on delivering a unique and engaging messaging experience. A new channel to keep an eye on! {m}

🤖 AI

Ethan Mollick introduces Claude’s new AI agent, highlighting its ability to autonomously interact with computer applications by performing tasks such as taking screenshots, moving a virtual mouse, typing, and installing software, which allows users to delegate complex tasks without constant supervision. Through testing with the game "Paperclip Clicker," Mollick demonstrates Claude's strengths in strategic planning and persistence, and reveals limitations like fragility when encountering errors and superficial performance in tasks requiring deeper insight. He concludes that the emergence of autonomous AI agents signifies a major shift in AI usage, requiring new prompting techniques and understanding their capabilities and limitations, with the potential for AI agents to become integral in automating complex workflows and compiling reports.

Newton is a physical AI foundation model that autonomously discovers and understands the governing laws of the physical world directly from sensor data without human guidance. Demonstrating superior generalization and performance, Newton's zero-shot forecasting capabilities allow it to accurately predict the behavior of diverse and complex physical systems beyond its original training data, often outperforming specialized models. This advancement offers significant practical implications, including increased versatility and efficiency in AI deployments, reduced reliance on large datasets and computing power, and the potential for creating highly autonomous systems that can adapt and learn from new environments without explicit human intervention.

Microsoft Copilot Studio introduces new tools for building autonomous agents, available in public preview at Microsoft Ignite 2024. These agents helped companies like McKinsey and Pets at Home streamline operations, reduce costs, and enhance decision-making, fostering AI-first organizations with improved efficiency and customer engagement. Also, Copilot Studio offers features such as autonomous triggers and robust security, enabling businesses to securely deploy customized agents that drive innovation and ensure compliance.

🧠 Hacks & Tactics

Effective content localization is important for brands to authentically connect with local audiences, differentiating themselves from competitors and driving targeted traffic. Key practices include understanding regional specifics, maintaining style guides, and treating all target regions with equal importance to maximize growth potential. Regularly measuring the success of localization efforts and seeking local insights can enhance authenticity and optimize strategies for better outcomes.

LinkedIn has revamped its company pages with a user-friendly layout and new features, enhancing admin and visitor experiences. The introduction of premium options, such as custom CTA buttons and AI-assisted post drafting, aims to improve brand visibility and engagement. To effectively utilize these updates, businesses should regularly update their pages, explore premium features, and consider launching LinkedIn newsletters to boost audience engagement and establish thought leadership.

Engaging your audience through pleasant surprises can foster sharing and discussion, ultimately contributing to audience growth. Successful content surprises require strategic planning, as seen in the examples of Nikocado Avocado and the Cleveland Guardians Hot Dogs. However, it's essential to balance these surprises with trust, ensuring that your tactics do not undermine long-term relationships with your audience.

⚙️ Machine Shop

Start by establishing clear goals and effectively segmenting your audience based on purchase history and engagement levels for personalized messaging. Focus on crafting compelling content that resonates with your audience, incorporating festive designs and interactive elements to enhance engagement. Finally, track key performance metrics to evaluate campaign success and be prepared to adjust strategies based on performance data to maximize impact during the holiday season.

Several tactics for collecting email addresses, such as asking for emails frequently and early, investing in newsletter ads, using exit pop-ups, and employing tools to match visitors to existing email addresses. Also, the challenges of recognizing returning subscribers due to ad blockers and solutions to enhance subscriber identification and improve cart recovery efforts.

Infinite variations of content, mass personalization, and streamlined creative processes through compute power, significantly reduced costs and increased efficiency. The transformation of traditional marketing channels, and the rise of AI companions and real-time personalized interactions will replace conventional methods like SEO/SEM and mass media advertising. Also, the convergence of marketing and sales, where AI-powered agents will facilitate personalized 1:1 sales conversations at scale, creating customized customer experiences and integrating marketing and sales efforts seamlessly.

🔮 The Future

Brands are significantly increasing their investment in creator marketing in 2024, with 74% of organizations boosting their budgets to leverage influencers' creative expertise and established communities. This heightened investment is delivering strong returns, especially for industry leaders who spend $1 million or more annually, though challenges such as measuring ROI and finding the right creators remain. Despite these obstacles, advancements in platform tools and evolving strategies are helping businesses optimize their creator partnerships to maximize their marketing effectiveness.

REMspace has achieved the first successful communication between two individuals within their lucid dreams, using specially designed equipment to track brain activity and exchange messages reminiscent of the movie Inception. After nearly five years of rigorous research, the company is developing advanced technologies like the upcoming LucidMe PRO device, which aims to enable real-time dream communication and comprehensive sleep tracking through a mobile app. REMspace envisions REM sleep technology as the next major advancement following artificial intelligence, with the potential to revolutionize communication, learning, and numerous commercial applications.

2025 updates introduce a range of new and enhanced features, such as advanced Stories, expanded carousel posts, and upgraded Reels, empowering marketers to create more engaging and dynamic content. The platform offers advanced tools for audience interaction and e-commerce integration, including product tags, broadcast channel tags, and improved live video capabilities, facilitating deeper connections and streamlined sales processes. Also, the integration of AI and automation tools like Meta AI and Revealbot enables marketers to optimize their strategies, enhance productivity, and effectively manage their marketing efforts on Instagram.

📓 Learn More

Know Your Audience [3 min read]

Understanding your audience is important for creating effective marketing strategies that stand out and optimize resource allocation. As audience insights have evolved beyond basic demographics to include psychographics, behaviors, and diverse content consumption patterns, marketers must adapt to the complexity of non-linear purchase journeys. By leveraging data-driven approaches, engaging directly with customers, and developing detailed personas, marketers can apply these insights to personalize experiences, choose the right channels, and refine their messages, ultimately fostering meaningful connections and driving business growth.

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🥞 Stack

Tools we use to keep our business running.

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Transistor - all-in-one podcast hosting platform
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

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