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  • Meta Turns Off Comments 🙊 Reddit Ads Introduces Keyword Targeting 🎯 Amazon Launches New AI Advertiser Tools 🛠️

Meta Turns Off Comments 🙊 Reddit Ads Introduces Keyword Targeting 🎯 Amazon Launches New AI Advertiser Tools 🛠️

Also: Google Shopping Is Getting A Big Transformation

October 18, 2024

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Happy Friday Marketing Engineers!

If you’re new, welcome aboard 👋. If you're a seasoned Engineer, thanks for sticking around! Coming up today: how to write AI prompts to improve your marketing, overcoming growth stalls, and the psychology behind search.

Is there something else you’d like to see here? Got a hot tip? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll at the bottom!

🚀 Adam

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🗞 Marketing News

Businesses will soon have enhanced brand suitability controls on Facebook and Instagram, allowing them to turn off comments and manage ad placements through publisher block lists. The effort is to strengthen partnerships with third-party platforms to offer more control over ad placements and improve brand safety through new content block list capabilities. Also, updates to the Brand Safety and Suitability Center aim to streamline the management of brand safety settings, providing quicker access to data for effective adjustments based on adjacent content.

The feature positions ads within relevant conversations, resulting in higher conversion rates and enhanced efficiency. The feature leverages AI-driven tools like Dynamic Audience Expansion and Multi-placement Optimization to broaden reach while maintaining relevance, leading to improved cost-per-acquisition (CPA) metrics. Also, Reddit's unified campaign structure simplifies management by allowing advertisers to combine multiple targeting options, enabling precise targeting to effectively connect with their desired audience.

New tools AI Creative Studio and Audio Generator, are meant to simplify the ad creation process and enable advertisers to produce high-quality content across various formats with ease. These tools enhance campaign performance by allowing for the generation of fresh, trend-driven content and tailored ads, resulting in more dynamic and engaging customer experiences. Also, the introduction of Video Generator and Live Image features addresses the increasing demand for video marketing, further empowering advertisers to create visually rich and animated campaign materials.

🤖 AI

Advanced AI models and an extensive product database enhance Google Shopping by improving search relevance, generating AI-driven briefs, and introducing features like virtual try-ons. The platform now offers a personalized shopping experience with a customized home feed, seamless session continuity, and user-controlled personalization settings to tailor product recommendations and content. Also, enhanced price and deal-finding tools, including price comparison, insights, tracking, and a dedicated deals page, enable users to easily find the best prices and offers from a unified shopping platform that connects brands directly with shoppers.

Dario Amodei, CEO of Anthropic, envisions powerful AI revolutionizing sectors such as biology, health, neuroscience, and economic development, with the potential to eradicate diseases, extend lifespans, and alleviate poverty. He emphasizes the need for equitable global distribution of AI’s benefits to prevent exacerbating existing inequalities, highlighting the importance of overcoming challenges like corruption and weak institutions. Also, he explores the impact of AI on governance and societal structures, advocating for strategies that promote democracy and peace while rethinking economic systems to ensure human purpose and stability in an AI-driven world.

OpenAI introduces the Swarm Library. Routines are defined as structured workflows that use specific tools to manage individual tasks effectively. Multiple agents are orchestrated through handoffs, allowing complex workflows to scale by transferring control between specialized agents. Practical application is demonstrated with comprehensive code examples and the Swarm library, providing a proof of concept for building scalable multi-agent systems using language models.

🧠 Hacks & Tactics

To maximize AI's utility, prompts should include the ideal client profile, the asset being audited, and best practices to guide the AI's analysis. After receiving AI recommendations, it's important to filter them through your own expertise to extract the most valuable insights and ensure they align with your specific needs.

Growth stalls are often caused by market shifts, internal changes, or economic factors, making early recognition essential for effective response. The 3P framework—Problem Market Fit, Product Market Fit, and Platform Market Fit—guides companies in tailoring their go-to-market strategies to their current stage for optimal growth. By proactively adapting their strategies and focusing on the right audience and product offerings, businesses can navigate these challenges and prevent complete breakdowns in growth.

Simplifying website elements often results in better conversion rates than adding more features or information. Common additions like social proof, homepage videos, and strikethrough pricing tend to perform poorly and can distract or confuse potential customers. A clear, uncluttered design that emphasizes essential actions instills confidence in the brand and effectively guides prospects toward desired outcomes.

⚙️ Machine Shop

Cognitive biases like confirmation bias, salience bias, and authority bias shape search behavior, influencing how users phrase queries, select results, and interpret information. SEOs can effectively engage their audience by understanding these biases, using targeted keywords, optimizing visual elements, and building brand authority. Conducting thorough audience research, including interviews and surveys, allows SEOs to adapt their content strategies to align with the audience's cognitive processes and preferences.

Marketing as a Cost Center, Marketing for Brand Building and Pricing Power, Marketing for Product and Business Model Innovation, and Marketing That Drives Market Capitalization—each require tailored strategies to effectively engage consumers. Using Kraft's Cheese & Dairy unit as a case study, see how different marketing approaches were successfully applied to brands like Kraft Singles, Philadelphia Cream Cheese, and Velveeta to achieve significant growth and profitability. Also, the importance of "Superconsumers," whose preferences and behaviors can drive innovation and more targeted marketing campaigns, leading to better product differentiation and market success.

Marketing faces three main disconnects: an audience disconnect due to short-term goals and lack of human connection, an internal disconnect where marketing teams are siloed from other departments, and a client disconnect caused by misaligned priorities between marketers and executives. These issues result in manipulative tactics, distrust, and disengagement from customers and employees, leading to hollow and ineffective strategies. Use an empathy-driven approach and focus on genuine connections, storytelling, and meaningful impact to rebuild trust and foster long-term loyalty. {m}

🔮 The Future

Higher education institutions are responding to the rapid growth of the creator economy, currently valued at around $250 billion and expected to double, by developing specialized programs focused on personal branding, content creation, and social media strategy. Universities such as Cornell, Duke, and USC are introducing a variety of courses, clubs, and degree programs designed to equip students with the skills needed to thrive as influencers or to work alongside them in related fields. This diverse implementation across different institutions highlights a proactive approach to preparing students for the evolving demands of the influencer industry.

The global subscription economy is facing significant challenges as consumers become overwhelmed by the number of subscriptions, leading to frustration and the rise of "vampire subscriptions" that drain finances. In response, Super Bundling is emerging as a strategy, with content hubs and comprehensive packages simplifying management and enhancing value for subscribers. Also, innovative subscription models such as tiered and indirect subscriptions are gaining traction across different regions, while efforts to curb password sharing are reshaping consumer behaviors and market dynamics.

The impact of social media on teens' mental health includes feelings of overwhelm, anxiety, and pressure, alongside a desire for connection and empowerment. Teens seek more control over their online experiences, wanting digital spaces where they can engage meaningfully without being overwhelmed by algorithms. There is a call for improved digital literacy to help teens navigate the online world critically, along with a push for tech companies to take greater responsibility for the effects of their platforms on young users.

🚧 Research Lab

Tools we are testing. Let us know on Discord if you have any experience or recommendations!

Meant to help users organize and manage their information. We are exploring its note organization and retrieval features, and integrating it into our daily workflow for tasks like study planning, project management, and brainstorming sessions. We wonder might it enhance research efficiency, improve collaboration on projects, and streamline information management for students and professionals alike. Stay tuned! {m)

Take a look at the tools we use every day, after extensive testing, in 🥞 Stack👇

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🥞 Stack

Tools we use to keep our business running:

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Transistor - all-in-one podcast hosting platform
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

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