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- McDonald's Digital Future ๐๐ฎ Microsoft Renewable Energy Agreement โก๏ธ๐ TikTok Launches Legal Challenge โ๏ธ
McDonald's Digital Future ๐๐ฎ Microsoft Renewable Energy Agreement โก๏ธ๐ TikTok Launches Legal Challenge โ๏ธ
Also: Meta Addresses Marketers' AI Concerns With New Tools
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Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐๏ปฟ. If you're a seasoned Engineer, thanks for sticking around! Also coming up today: AlphaFold 3 is released by Google DeepMind, an extremely short guide to B2B copywriting, and Screenshot Marketing - the ultimate curiosity hook.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash a button on our feedback poll at the bottom!
๐ Adam
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๐ Marketing News
This strategic shift reallocates resources from less effective marketing channels to digital platforms. This includes the creation of a digital marketing fund to which US Operators will be required to contribute. By modernizing its marketing approach, McDonald's seeks to personalize customer experiences, enhance loyalty programs, and stay ahead in a rapidly evolving landscape.
The set of new features for advertisers include image and text generators that speed up creative production. With these tools they seek to address the demand among marketers for control in their AI experiments and a guarantee that the end results will meet specific internal brand guidelines. They are focused on a balance between automation and control and instilling confidence in the technology moving forward.
As expected...TikTok has initiated a legal challenge against the U.S. government, asserting that the mandated sale of the app to a U.S.-based owner is unconstitutional. TikTok contends the bill infringes upon free speech rights.
๏ปฟ๐ค๏ปฟ Artificial Intelligence
To achieve its goal of carbon negativity by 2030, Microsoft aims to match 100 percent of its electricity use with carbon-free energy purchases. This ambitious initiative, estimated to cost between $11.5 to $17 billion and spanning from 2026 to 2030 is part of Microsoft's dedication to sustainability and its AI ambitions. The company will support the development of 10.5 gigawatts of new renewable energy capacity worldwide, marking the largest corporate agreement for renewable energy procurement to date.
Developed by Google DeepMind and Isomorphic Labs, the model revolutionizes our understanding of biology by accurately predicting the structure and interactions of diverse molecules, from proteins to DNA and ligands. Its groundbreaking advancements not only lead drug discovery efforts, surpassing traditional methods in predicting molecular interactions, but also democratize access to cutting-edge research tools through the free AlphaFold Server, empowering scientists worldwide to accelerate discoveries and innovate in various fields of biology and medicine.
Microsoft Working On 'Far Larger' In-House AI Model [2 min read]
MAI-1 will have approximately 500 billion parameters to compete with industry leaders like Google and OpenAI. Led by Mustafa Suleyman, formerly of DeepMind, the project signifies Microsoft's strategic investment in advancing consumer AI technologies. Microsoft is commitment to innovation and leadership in the AI domain, evident through talent acquisition and intellectual property investments.
๐ง Hacks & Tactics
An Extremely Short Guide To B2B Copywriting [1 min read]
Use the responsibilities section from LinkedIn job descriptions to craft compelling B2B marketing headlines that emphasize capabilities rather than product descriptions. Align the product's benefits with the buyer's need and use market success indicators and positive feedback to make the product appealing and "boss-proof." Lastly, differentiate from competitors by focusing on their shortcomings in a way that underscores your own strengths, enhancing the product's attractiveness without direct comparisons.
6 Best SEO Courses To Become A Certified SEO [1 min read]
Achieve certification! An overview of courses, links for easy access, topics covered and the structure of study. Let us know if you give any of them a try! {m}
How To Setup Custom Instructions In ChatGPT [2 min watch] ๐ฟ
We think you should watch. How would you like ChatGPT to respond? This is a very helpful tool to learn. {m}
โ๏ธ Machine Shop
Screenshot Marketing = The Ultimate Curiosity Hook [2 min read]
Explore the effectiveness of chat screenshot marketing in capturing audience attention and increasing engagement on social media platforms, and a guide for implementation with examples and recommendations. Share behind-the-scenes discussions, customer testimonials, and FAQs in chat format, stage conversations between employees, showcase customer interactions, and utilize AI chatbots. These can be highly effective, engaging, and fun campaigns. Check it out! {m}
Crafting a Winning Go To Market Strategy [3 min read]
A structured framework of market analysis, product-market fit, and cross-functional alignment to guide the development of an effective GTM strategy. Also, a practical GTM exercise, outlining essential sections and questions to aid in the formulation of a tailored strategy, covering customer profiling to implementation timelines and optimization considerations. A thoughtful Go-to-Market (GTM) strategy is important for the successful introduction and promotion of a new product or service. A Marketing Engineer should consider target audience identification, value proposition definition, and strategic pricing and positioning. {m}
How to A/B Test Ad Copy with Responsive Search Ads [2 min read]
An alternative solution to the challenges of conducting ad copy A/B testing with Response Search Ads, Ad Variations, enables A/B testing of specific ad elements with real data and statistical significance indicators. The provided step-by-step guide outlines how to implement Ad Variations in Google Ads campaigns, emphasizing the importance of proper experimentation and analysis for effective A/B testing.
Google's "How Search Works" Series to Demystify SEO [4 min watch][2 min read]๐ฟ
We think you should watch. The series on Google's Search Central YouTube channel delves into the technical intricacies of Google Search, focusing on crawling, indexing, and serving stages. Emphasizing the importance of quality content and ethical SEO practices, it aims to help website owners and marketers understand and optimize their sites for improved visibility and rankings on Google.
๐ฎ The Future
AI At Work Is Here, LinkedIn Work Trend Report 2024 [9 min read]
AI has been rapidly adopted in the workplace and its impact on productivity has been significant. The report explores the challenges organizations face in fully leveraging AI's potential, including leadership inertia and concerns about job displacement, and the opportunities for growth and innovation. Also, the emergence of AI power users who are reshaping the workday, and the potential for AI to transform work dynamics by reducing time spent on routine tasks and increasing focus on high-value work.
Why Wozniak Dismissed PCs and Steve Jobs Didn't [5 min read]
Micro Pessimism vs Macro Optimism. Explore the divergent viewpoints of Steve Wozniak and Steve Jobs regarding the future of personal computing, with Wozniak expressing doubts while Jobs maintained optimism, particularly regarding the emergence of a nationwide communications network. In the evolutionary areas of technology and consumer attitudes, initial skepticism often gives way to widespread adoption and transformative impact. One must balance micro pessimism, grounded in current limitations, with macro optimism, which envisions the long-term potential of emerging technologies driven by human intelligence and creativity.
Algorithms now prioritize time spent on platforms over traditional engagement metrics, leading to an increase in AI-recommended content and a decline in user-generated interactions. This necessitates a reevaluation of social media marketing strategies, urging marketers to focus on creating entertaining content to capture and retain audience attention in a changing digital landscape.
{m} Inspiration
Washed Out - The Hardest Part [4 min watch] ๐ฟ
We think you should watch. Music video produced using only OpenAI's Sora model. It's some interesting and fun creativity, and the discussion in the comments is....interesting...as well. ๐๐ฌ
Crush! Ipad Pro [1 min watch] ๐ฟ
We think you should watch. The crush heard round the world...The ad sparked backlash, described by viewers on social media as heartbreaking and disrespectful to creative tools. We think they should have run it in reverse? What do you think? {m} ๐ค
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โ๏ธ Team Marketing Machine
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