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  • Marketing Engineers Data Janitors? 🧼🫨 Adobe Generative AI Video Tools 📹 AI That Could Heal The Divided Internet 🏥❤️‍🩹

Marketing Engineers Data Janitors? 🧼🫨 Adobe Generative AI Video Tools 📹 AI That Could Heal The Divided Internet 🏥❤️‍🩹

Also: Will Google Buy Hubspot?

Happy Friday Marketing Engineers!

If you’re new, welcome aboard 👋. If you're a seasoned Engineer, thanks for sticking around! Coming up today: Meta's new AI assistant, Microsoft and G42 new partnership, and how to get LLMs to sound like you.

Is there something else you’d like to see here? Got a hot tip? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll at the bottom!

 🚀 Adam

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🗞 Marketing News

Firefly AI technology is expanding to include three video tools within Premiere Pro, namely Generative Extend, Object Addition and Removal, and Text to Video. This is a significant advancement in AI technology within Adobe's suite of creative tools, with potential integration of third-party AI technologies like OpenAI's Sora. To combat copyright and ethical concerns, Adobe has pledged its commitment to using licensed images and attaching Content Credentials to maintain standards.

Marketers face significant challenges in preparing data for analysis, spending considerable time on tasks like cleaning, integrating, and formatting. This inefficiency not only burdens marketers but also hampers their ability to act on insights and engage in more creative endeavors. While AI holds promise in automating these tasks, the current inefficiencies in data preparation raise concerns about its practicality in enhancing efficiency within the marketing industry. New data from marketing platform SOCi found 41% of marketers spend at least half of their time preparing data for use in campaigns and analysis. We knew this, but still...😱🤯{m}

Powered by Meta Llama 3, the tool incorporates real-time knowledge from Google and Microsoft's search engines enabling users to access features like answering questions, creating animations, and generating images, and positions it as a significant competitor in the AI assistant market. With Meta AI's rollout in multiple countries and its integration into platforms like WhatsApp and Messenger, they aim to provide users with a comprehensive and intelligent assistant experience.

An example of the shift toward streaming and digital advertising, particularly through platforms like Peacock, which offer new avenues for targeted marketing and increased viewer engagement. Despite media fragmentation, the Olympics retain their status as a global cultural event and an attractive advertising opportunity, allowing brands to reach diverse audiences with feel-good content and targeted messaging. NBCUniversal has reached a record breaking ad revenue of $1.2 billion in commitments for the upcoming games in Paris.

🤖 Artificial Intelligence

New tools to aid advertisers in crafting visually compelling content for platforms like YouTube, Discover, and Gmail. Additionally, concerns about the potential proliferation of fake or misleading ads due to AI-generated content and the broader applications of Google's AI image generation technology beyond advertising, such as assisting users in online shopping.

The partnership aims to accelerate digital transformation in emerging markets by providing expanded infrastructure while also investing $1 billion in a fund for developers to cultivate a skilled and diverse AI workforce in the UAE and the broader region. There are plans to deploy Microsoft Cloud offerings and make G42's AI products available through the Azure AI Model Catalog as well.

Contrasting perspectives on the current state of generative AI, with one highlighting challenges and the other emphasizing advancements and potential resurgence. Drawing on historical analogies, particularly the development phases of past transformative technologies, a similar pattern for generative AI's evolution may emerge. Additionally, reflections on the role of hype, questioning its impact and stressing the importance of proving the technology's worth over time.

🧠 Hacks & Tactics

We think you should watch. A guide to create a prompt to get your personalized voice. Whether you're crafting emails, blogs, or social media content, learn to make AI tools echo your unique voice, tone, and writing style. A step-by-step how to tailor ChatGPT, Gemini, and Copilot.

LinkedIn carousels, ranked third after videos and images, with minimal variation in engagement across different media types on the platform. A test on the efficacy of consistently posting LinkedIn carousels, aimed at understanding their impact compared to other content formats and uncovering potential benefits. The result, invest in LinkedIn carousel as they've potential to increase engagement and visibility. Explore effective creation and engagement strategies to maximize their effectiveness here as well.

René Girard's concept of mimetic desire reveals how individuals often shape their desires based on the desires of others rather than their own. This insight serves as a foundation for effective marketing strategies. Practical applications in sales, such as embracing trends, selling experiences, and leveraging social proof demonstrate how businesses can capitalize on mimetic desire to enhance their sales tactics and drive consumer engagement.

⚙️ Machine Shop

Agencies like Marcel Digital and DDB are employing generative AI to assist in tailored content ideas, drafting articles, and creating metadata to improve search engine rankings for their clients. Safety measures and human oversight in AI-driven SEO marketing is important to ensure the integrity and quality of the generated content and its alignment with clients' goals.

Community is important in software and fin-tech, especially for startups seeking product-market fit in verticals where product features tend to converge. Investing in community activities—like Slack groups, dinners, and content creation—can yield substantial growth, user engagement, and product feedback. Aim to build sustainable brands through authentic community engagement. Community-product fit is as vital as the product itself for long-term success. 🌐💡🚀

Extrinsic, Intrinsic, and Social Type incentives play a pivotal role in user actions. Examples like Moss, X, Superhuman, and TLDV, demonstrate how strategically implemented incentives can accelerate and scale growth loops, ultimately bridging the gap between strategy and execution in achieving sustainable growth.

This guide emphasizes the strategic integration of human creativity with AI's capabilities, and offers a workflow that balances SEO and content quality. Marketers can enhance their content strategy, save time, and maintain relevance in a competitive digital landscape. This piece is a must-read for those looking to leverage AI without sacrificing content integrity. 🤖✍️

🔮 The Future

We think you should watch. The pervasive presence of AI-generated spam content online, particularly in Google search results, signals a significant shift in the landscape of online spam and low-quality material. Despite Google's efforts to combat this phenomenon through manual actions and algorithmic adjustments, the search giant is still grappling with addressing the onslaught of AI-generated content. There is potential for a "model collapse" scenario, where AI systems perpetuate low-grade synthetic data, underscoring the urgency for more comprehensive solutions to mitigate the proliferation of AI-generated spam content.

Alphabet is contemplating the acquisition of HubSpot to diversify its business model away from third-party data and traditional advertising by tapping into HubSpot's robust customer base and marketing technologies. The potential merger could significantly benefit HubSpot's customers by integrating with Google's broader ecosystem, enhancing their marketing capabilities through advanced AI tools like Gemini. However, the acquisition faces uncertainties related to regulatory approval and market conditions, particularly given its timing in an election year and its potential impact on competition.

Implementation of pilot projects to address critical challenges, concerted effort to recruit AI talent and establish an "AI Corps" to drive technological innovation, and the broader landscape of challenges and opportunities facing federal agencies in adopting AI. DHS is committed to leveraging AI for enhanced operational efficiency and effectiveness while also reflecting the broader imperative for federal agencies to navigate the complexities of AI adoption in the public sector.

The initial promises of the internet were to strengthen democracy and foster human flourishing, but in its current state social media platforms prioritize emotionally charged content over constructive discourse. In response to these challenges, Jigsaw introduces new AI tools aimed at scoring posts based on positive attributes like nuance and compassion. By redefining how content is ranked, these tools offer a potential solution to counteract divisive rhetoric and cultivate more meaningful interactions online.

⚗️ We Think You Should Try

ChatGPT - Diagrams: Show Me 👩‍🔬👨‍🔬

Specializes in generating visual diagrams to help users understand complex relationships and processes. Whether you need a sequence diagram to depict interactions, a mindmap to explore ideas, or a timeline to display events chronologically, Diagrams can create detailed visual representations. Just provide the details of what you need to visualize, and it will create a tailored diagram to aid your understanding or teaching...flowcharts, UML, chart, PlotUML, workflow, sequence, ERD, database & architecture visualization for code, presentations and documentation. Easy Download & Edit. 👌

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✌️ Team Marketing Machine

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