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LinkedIn Gaming 🎮♟🧩 Millennials vs. Gen Z 👵👶 What is Devin Anyway? 🤖🤔

Also: Which AI Should I Use? Superpowers and the State of Play

March 22, 2024

Happy Friday Marketing Engineers!

It's Marketing March! If you're new, welcome aboard 👋 and if you're feeling lucky ☘️ you've come to the right place. Once again we've combined news and opinion pieces to unveil the intricacies of marketing strategies; such as: the buying power of women, tips for Google's March 2024 Core Update, and how to expand your reach by focusing on an ICP.

Is there something else you'd like to see here? Got a hot tip? Hit reply and let us know what you think. 🧠 Replying with a quick "hi" is also a good way to make sure our emails make it through spam filters.

🚀 Adam

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🗞 Marketing News

Initially focusing on puzzle-based games like "Queens," "Inference," and "Crossclimb," LinkedIn aims to diversify its offerings beyond professional networking. Despite Microsoft's gaming expertise, the extent of its involvement in LinkedIn's gaming project remains undisclosed. Sounds like it could be fun! 🧩🥳👾

Liz Reid has assumed the role of Head of Search as Google increases emphasis on Artificial Intelligence in search development. Under Reid's leadership, Google aims to leverage AI-driven advancements to transition from traditional link-based search to more direct and multimodal search experiences. 🔎🔗🤖

Disney Advertising is joining forces with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX) to provide marketers across different levels with easier access to ad inventory on streaming platforms. Users of Google’s Display & Video 360 and The Trade Desk will be able to access streaming inventory on Hulu and Disney Plus directly through DRAX. 🐭 💱 📹

Leveraging technologies like Generative AI and first-party data sets, NBCUniversal plans to enhance audience targeting and introduce a new measurement framework to merge viewership insights across platforms. They're also revamping the platform for an enriched viewer experience, including features like browsing by sports and a "Discovery Multiview" option for watching multiple events simultaneously. 📺 🏀 🏈

🤖 Artificial Intelligence

GPT-4, Claude 3 Opus, or Gemini Advanced??? Learn their similarities, differences, multimodal abilities, and their potential for diverse real-world applications. Explore emerging features such as context windows and agents, which are set to expand the capabilities of GPT-4 class models and shape the future of AI development. 📘💻 🤓

source: Ethan Mollick

Devin is an innovative AI software engineer designed to transform software development through collaborative efforts with humans. Devin's self-directed coding prowess and adaptability mean it may have a pivotal role in transforming software engineering practices in tandem with human collaboration. In the future will humans and AI synergistically expedite software development and work together toward innovation? We think so. Do you? 🤔{m}

The Novo Nordisk Foundation is spearheading the funding of Gefion, a powerful AI supercomputer aimed at revolutionizing scientific research in drug discovery and disease treatment. The foundation envisions Gefion as a pivotal tool housed in Denmark's national AI innovation center, accessible to researchers from both public and private sectors. The role of Artificial Intelligence in accelerating scientific breakthroughs is growing. This is an important step. 💊🩺 

Automattic, the parent company of Tumblr and WordPress.com, is reportedly nearing agreements to leverage user-generated data for training purposes. Concerns over data privacy after allegations of data scraping from Tumblr posts, prompted Automattic to announce plans for user opt-out settings as well. It's a delicate balance between monetization efforts, user privacy concerns, and the creative community's rights on a AI-driven content platforms. 🎨 🥃🤖

🧠 Hacks & Tactics

Millennial vs. Gen Z Social Media Usage Statistics in 2024 [5 min read] There's a clear generational divide in platform preferences as Millennials favor Facebook and Gen Z favors newer platforms like TikTok. These trends underscore the profound influence of social media on daily life, with a majority of both generations considering it integral to their routines and engagement on platforms. It's important information as a Marketing Engineers must understand where to find their target audience. 🎯 {m}

The Stanley Quencher's astounding success, soaring from $70 million to a projected $750 million in sales, highlights the significant impact of marketing to women, and challenging conventional strategies. By prioritizing engagement with female consumers, Stanley demonstrated the influential purchasing power and decision-making authority of women. There is a clear economic and ethical need for greater, more accurate, and respectful female representation in advertising. 🥤🛍️ 💪

Simple yet brilliant hacks like making events feel exclusive, genuinely praising industry leaders, and strategic social proof. These low-effort strategies deliver fast ROI and we think will set you apart. 🚀🎉📈

Innovative marketing including fake products, unique experiences, impossible features for products, and pretending to shut down popular services. Sometimes humor and creativity can drive engagement and virality, and maybe April Fools is a fun, low stakes time to experiment. 🤪😜 🤡

⚙️ The Machine Shop

There are potential drawbacks to A/B testing in digital advertising. A great Marketing Engineer understands the risk of spreading an audience too thin across multiple campaigns and ad sets, and focuses on identifying the best-performing version and ending tests promptly for optimal results. {m}

source: Jon Loomer

The indiscriminate nature of the update aimed at eliminating low-quality content caused widespread de-indexing and penalties. The update affected both older, established sites and newer domains, particularly those with outdated or error-filled content and those relying on AI-generated material. To mitigate the risks posed by the update, prioritize quality content, improving E-A-T (Expertise, Authoritativeness, Trustworthiness), and enhance user experience to maintain visibility and avoid penalties in search results. 🌐🤨👩‍💻

By tailoring messaging and marketing efforts to a specific customer segment, companies can communicate more clearly and resonate emotionally with their audience. Contrary to concerns about limiting market reach, focusing on an ICP actually expands reach by attracting customers who share similar preferences and values. 👨‍👨‍👧🧑‍🍼🧑‍🏭

🔮 The Future

Sam Altman x Lex Fridman Podcast #419 [1 hour, 55 min runtime] 🍿

We think you should watch. OpenAI, GPT-5, Sora, Board Saga, Elon Musk, Ilya, Power & AGI.

source: Lex Fridman

Trace the history of the poke from its initial prominence to its eventual obscurity...and now its triumphant Third Act? While the return of the poke may evoke fond memories and nostalgia, this serves as a humorous reminder of the transient nature of digital trends. 😬🧐🥱🤣 👉

Elon Musk's Neuralink introduced groundbreaking brain implant, and the first human recipient demonstrates its capabilities in a public demo. Quadriplegic Noland Arbaugh showcases the implant's ability to translate imagined movements into actions, like gaming and music control. 🤯👏❣️

The lawsuit alleges various anti-competitive behaviors by Apple, including blocking cross-platform messaging apps and limiting compatibility with third-party services, highlighting concerns about the company's market dominance and its impact on competition. The legal action poses significant risks to Apple's business model and could affect key revenue-generating areas such as the iPhone and its services line. ⚖️😮🍎

📺 Flashback Friday

Want to submit your favorite ads from days past? Hit reply and send us a link.

Who remembers this fast talking madness!?👇This series of Micro Machines ads featured John Moschitta, Jr., "the world's fastest talking man" who definitely had a moment in the 80's. That's one way to get 60 seconds of ad into a 30 second slot!

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Happy Marketing in March!

✌️ Team Marketing Machine

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