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  • Instagram Tells Creators How To Post 🗣️ Microsoft Launches Targeted Ads In Copilot 👩‍✈️ Corona Finds Success With YouTube Shorts 🍻

Instagram Tells Creators How To Post 🗣️ Microsoft Launches Targeted Ads In Copilot 👩‍✈️ Corona Finds Success With YouTube Shorts 🍻

Also: CA Governor Vetoes Controversial AI Bill

October 04, 2024

In partnership with

Happy Friday Marketing Engineers!

If you’re new, welcome aboard 👋. If you're a seasoned Engineer, thanks for sticking around! Coming up today: leveraging emotions in Facebook ads for better results, 7 unexpected LinkedIn algorithm insights, and how to generate 10+ posts from one idea.

Is there something else you’d like to see here? Got a hot tip? Hit reply and let us know what you think. 🧠 Or smash a button on our feedback poll at the bottom!

🚀 Adam

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🗞 Marketing News

Instagram has launched a new "best practices" feature for professional accounts, accessible through the professional dashboard, which provides personalized advice on creating, sharing, and monetizing content. The feature offers a mix of general social media strategies and specific recommendations, such as keeping Reels under 90 seconds to boost discoverability. While this tool aims to help creators optimize their engagement and reach, it may also pressure them to strictly follow Instagram’s guidelines, potentially limiting creative freedom and increasing dependency on platform-driven strategies.

Microsoft is enhancing its Copilot AI platform by introducing targeted advertising that is more relevant and less intrusive, featuring a new “ad voice” that seamlessly integrates ads into conversations. These updates will be rolled out across multiple platforms, including copilot.microsoft.com, Android, iOS, Bing, and Edge, resulting in a significant increase in user engagement. Also, Microsoft is providing advertisers with advanced metrics and diagnostic tools, such as the Performance Snapshot feature, to better manage and assess their campaigns within the Copilot environment.

Corona transitioned from traditional long-form videos to short-form content, resulting in 1.3 million views and a 21.2% video completion rate. The campaign used a mix of bumper ads, TrueView ads, and Shorts to enhance brand awareness and drive ticket sales for the Sunsets Festival World Tour, collaborating with iProspect South Africa and Dentsu Performance. Also, by creating culturally relevant content featuring popular South African artists and using enhanced measurement tools, Corona effectively engaged their target audience and accurately tracked the campaign's success.

🤖 AI

The bill was designed to regulate AI development by requiring companies to implement safety protocols for high-cost and high-computation models. The bill faced significant opposition from major Silicon Valley companies, prominent technologists, and some Democratic politicians who argued that it was too broad and ineffective in addressing AI-related threats. Despite the veto, Gov Newsom has continued to advance AI regulation by signing multiple related bills and collaborating with experts to develop more targeted and practical safeguards for generative AI technologies.

Canvas is a separate workspace for generating and editing content more efficiently. The feature will first roll out to ChatGPT Plus and Teams users, with plans to expand to Enterprise and Education users. Also, Canvas offers enhanced collaboration and usability features, such as adjustable content length, in-line code documentation, and streamlined editing tools, facilitating better management of complex projects.

🧠 Hacks & Tactics

To craft emotionally resonant ads, it's important to research and understand the emotional drivers of your target audience by analyzing competitors, customer feedback, and reviews. Successful ads balance emotional storytelling with showcasing how the product helps achieve the desired emotional outcome, creating a strong connection between the customer's emotions and the product's benefits.

Start by doing more of what already works, increasing efforts in successful areas. Then improve the effectiveness of these strategies through optimization and testing. Finally, once current methods yield diminishing returns, explore new strategies and channels to achieve higher returns.

To optimize LinkedIn content, post directly on the platform, limit hashtags, and include captions in videos. Upcoming go-to-market events, podcasts, and job opportunities offer valuable resources for professionals. Vanta's Questionnaire Automation tool streamlines security reviews, and SecurityPal helps early-stage companies enhance their security posture.

⚙️ Machine Shop

A structured, step-by-step approach to enhancing marketing strategies, divided into three key levels: establishing a comprehensive marketing strategy, planning effectively using systematic approaches, and executing with consistency while adapting based on feedback. The importance of continuous testing, iterating, and scaling to refine strategies and improve outcomes over time. Also, the crucial role of integrating successful marketing experiments into fully realized programs that involve collaboration across all departments to ensure strategies are both practical and embedded in organizational operations.

Systematize content creation by using a structured approach to generate ideas and craft multiple, clearly-defined posts, rather than selecting topics haphazardly. It introduces 10 fundamental types of posts, such as actionable, analytical, and motivational, to diversify content and make ideas feel unique across various articles.

VectorVest improved its pricing page by making design and copy changes, such as clearer trial offer information, addressing common objections, and enhancing the call to action. Research revealed that user confusion and skepticism about the trial terms and trustworthiness were hindering conversions. These optimizations led to a 43% increase in paid trials, highlighting the impact of addressing customer concerns through better design and communication.

🚧 Research Lab

New tools we are testing. Let us know on Discord if you have any experience or recommendations!

Meant to help users organize and manage their information. We are exploring its note organization and retrieval features, and integrating it into our daily workflow for tasks like study planning, project management, and brainstorming sessions. We wonder might it enhance research efficiency, improve collaboration on projects, and streamline information management for students and professionals alike. Stay tuned! {m)

If you want to take a look at the tools we moved out of testing and use every day, head to the bottom of the newsletter for the new Stack Attack section.👇

🔮 The Future

Research highlights the practical benefits of Generative AI in creative sectors, emphasizing its role in enhancing human creativity rather than replacing it. Creators are increasingly leveraging this technology to improve their creative processes, accelerate production, and inspire new ideas, ultimately advancing their work. Check out this report!

The CEO, COO, and CRO often struggle with managing Go-to-Market (GTM) strategies due to their broad responsibilities. Introducing a Chief Go-to-Market Officer (CGTMO) could address these challenges by focusing on unifying GTM efforts, aligning resources, and improving efficiency. The CGTMO would oversee the GTM strategy, work with other executives, and ensure alignment with organizational goals.

Search is expanding with platforms like TikTok, YouTube, and Amazon becoming significant search destinations. Despite this diversification, Google remains the dominant search engine, serving as an important tool for information verification and comprehensive searches. Consequently, SEO strategies must evolve to optimize content across multiple channels, ensuring visibility and effectiveness.

🗳️ Feedback Dept!

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✌️ Team Marketing Machine

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🥞 Stack Attack

The tools we use to keep our machine running.

Discord - find community with text, voice, and video chat. Join us!
Beehiiv - engage newsletter audiences and grow subscribers
Clickup - project management and team collaboration
WordPress - build websites and blogs
Elementor - a drag-and-drop builder for WordPress
Buffer - streamline social media scheduling and analytics
ElevenLabs - convert text into realistic voiceover
Riverside - record high-quality audio and video remotely
Zapier - automate tasks by connecting web apps
Claude - AI language model focused on safe and ethical text processing
Midjourney - generate images from text prompts using AI

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