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- Google Bandaids 🤕 TikTok Law Progresses 🏛️ The Most Human AI Yet 🧬
Google Bandaids 🤕 TikTok Law Progresses 🏛️ The Most Human AI Yet 🧬
Also: The Irreducible Weirdness of Prompting AI...
Happy Friday Marketing Engineers!
It's Marketing March! If you're new, welcome aboard 👋 and if you're feeling lucky ☘️ you've come to the right place. This week we've combined news and opinion pieces to unveil the intricacies of marketing strategies; such as, collecting zero party data through email, creating memorable logos, and using gap analysis to find new business.
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🗞 Marketing News
Lawmakers unanimously approved a bill compelling ByteDance, to sell TikTok or face a U.S. ban. This move addresses national security concerns linked to foreign adversary control, specifically citing ByteDance's ties to China. Despite user protests, lawmakers emphasize the bill's goal is divestiture, not a direct ban, placing the decision on TikTok to disconnect from Chinese influence. The ACLU challenges the bill, citing First Amendment violations. 📱🔒🇺🇸
Tech giants prepare for EU's controversial Digital Markets Act. Ahead of the DMA's implementation, Google critiques, Apple highlights privacy concerns, and TikTok disputes its gatekeeper role. The DMA aims to increase competition and consumer choice in the EU, potentially influencing global tech regulations as other countries begin to model off the DMA. Critics worry about innovation impacts. 🌍🔒🔄
IPG is incorporating AI-driven content creation in their marketing at scale. We've talked a lot here about how AI can help smaller teams create bigger output. This news marks a trend where major agencies are becoming AI-centric as well, focusing on providing personalization and efficiency for their clients. 🤖✨📈
🤖 The Week in Artificial Intelligence
Claude 3 Is The Most Human AI Yet [8 min read]
Claude 3 shows unparalleled human-like warmth and creativity. It stands out not for its speed or cost, but for its ability to enhance the creative process and mimic human thought and style. Exploring Claude 3 is recommended for Marketing Engineers. It's a glimpse into the future possibilities of AI-assisted creativity and innovative engagement and storytelling. 🧠🎨🚀
Meta is developing a unified AI system to power video recommendations across all its platforms to enhance short and long video content. The shift to a single model, supported by significant investment in Nvidia GPUs, marks a strategic move toward more efficient and engaging content delivery. The new model has already shown an increase in viewer engagement, signaling potential improvements in recommendation relevance and system responsiveness. 🎥💡🔍
⚙️ The Machine Shop
Google announces updates to search algorithms to prioritize high-quality content and reduce "unhelpful content" by up to 40%. The changes aim to downrank spammy behaviors, including mass-produced low-quality articles and site reputation abuse to improve the search experience and promote a healthier web ecosystem. 🔍📉🌐
Outbound is Harder Than Ever [1 min read]
Mass mailer updates necessitate new strategy, quality over quantity outreach. Explore the challenges post-Google/Yahoo mass mailer updates. Key takeaways include adopting domain management strategies and ensuring proper authentication to avoid lockouts and maintain efficiency. This offers marketers insights into navigating new email regulations. 📧🔒
Threads Says It Will Make Its API Broadly Available [2 min read]
Threads plans to widely release its API by June, promising enhanced engagement through third-party apps for creators and brands. This strategic move opens new avenues for marketing innovation on the platform similar to early Twitter, allowing third-party app developers to build interfaces for the social network. 🌐🔓🚀
🧠 Hacks, Strategies, and Tactics
AI prompting is a bizarre world, and there's no single approach to eliciting desired results. Ethan Mollick emphasizes the importance of experimentation and adapting techniques for better outcomes. For Marketing Engineers, it underscores the value of creative thinking, flexibility, and understanding AI's eccentricities in developing inventive content, strategy development, and more. 🤖✨
This is a step-by-step guide to identify and satisfy customer intentions, reduce acquisition costs, and outperform competitors. Learn valuable tactics for expanding your product or service offerings to meet customer demands more effectively. A recommended read for those looking to dominate their market niche and find creative ways to expand. 📈🔍🚀
How to Create a Memorable Logo in 2024 [6 min read]
Ten essential tips for creating memorable logos, highlighting the blend of marketing and creativity. Consider consumer memory, starting with the right mindset, solving problems, context, legibility, quality, collaboration, testing, and evolution. Effective logos are more than art; they're tools for brand recognition and connection. A well-crafted logo becomes a key asset in marketing efforts. 🌟🖌️🎯
🔮 The Future
Meta's transition to AI for advertiser account management causes mixed feelings and reveals a broader industry trend. While some mourn the loss of personalized service, others see potential in streamlined, AI-driven processes. This is a case study in adapting strategies in response to technological advancements, changing service models, and the evolving landscape of digital advertising as efficiency and automation take center stage. 🤖❤️📊
AI Is Changing the Game for Every Industry [13 min read]
The future of digital marketing. AI transforms digital marketing by enhancing personalization, optimizing SEO, automating content creation, improving customer service and data-driven decision-making. Understand AI's role in advancing marketing strategies and engaging customers. While this piece isn't solely about marketing, it's important to watch how AI is shifting all of the markets we're selling into. 📊🤖💡
Lawsuits against AI firms for copyright and consumer issues reveal a court-centric approach to AI governance. Regulation often takes a little while to catch up to the reality of changing tech markets. Until it does, the courts are going to be making decisions based on all of the existing laws. Either way, we need to pay attention so we can keep our campaigns and content compliant. ⚖️🤖🛡️
Inside the World of AI TikTok Spammers [2 min read]
AI-generated TikTok spam runs wild as users create viral content by repurposing existing media for profit. There is a complex ecosystem of recycling, including celebrity clips, AI-narrated videos, and a lucrative and ethically questionable practice fueled by influencers and various AI technologies. It's important to grasp AI's role in content creation, including ethical implications and the context in which their ads appear. This awareness can inspire innovative, ethical content strategies beyond mere spam avoidance. 🤖🎥💰
Ads Are Coming to Chatbots [3 min read]
Ads may soon integrate into chat, and we aren't sure how we feel. Adzedek is working to integrate ads into AI chatbots, and to offer a new monetization path by blending sponsored content within chat responses, similar to search ads. A shift toward in-chat advertising could redefine user engagement, monetization, and digital ad strategies for the positive or negative. Check it out if you've been exploring ad models and AI's role in future advertising landscapes. 💬📊🔍
📺 Flashback Friday
Want to submit your favorite ads from days past? Hit reply and send us a link.
Dive into the drama and rebellion of Ridley Scott's iconic 1984 Apple Super Bowl ad! This masterpiece shook the world, depicting a heroic stand against a drab dystopia with the launch of the Apple Macintosh. A cinematic ode to smashing through the mundane, it redefined tech advertising with its bold vision of innovation and freedom. Embrace the thrill of disrupting the status quo with Apple. 🍏💥📺
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Happy Marketing March!
✌️ Team Marketing Machine
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