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- Adobe's GenStudio ๐ค Apple's AI Focused WWDC ๐ข๐ฑ Sora Goes to Hollywood ๐ฅ๐ฌโญ๏ธ
Adobe's GenStudio ๐ค Apple's AI Focused WWDC ๐ข๐ฑ Sora Goes to Hollywood ๐ฅ๐ฌโญ๏ธ
Also: Breaking Nvidia's Grip On AI
Happy Friday Marketing Engineers!
If youโre new, welcome aboard ๏ปฟ๐ .
Weโre back with another roundup of good stuff from the week in marketing. Coming up today: an introduction to advergaming, tactics to reduce your unsubscribe rate, and tackling measurement with Google open-source marketing modeling.
Is there something else youโd like to see here? Got a hot tip? Hit reply and let us know what you think. ๐ง Or smash at button on our feedback poll at the bottom!
๐ Adam
๐ Marketing News
A new application to assist in creating personalized content while ensuring brand safety. New tools will aid social media, paid media, and lifecycle marketers in content creation, with future support for website creation. GenStudio's will be integrated into other Adobe services and tools as well.
The new feature is tailored toward professional content to enrich engagement and discovery of career-related videos within the LinkedIn community. While it offers creators an avenue to share expertise and insights, it also raises concerns about the saturation of short-video content across multiple platforms.
X Use is Down By Nearly 25% [2 min read]
Increased bot activity, hate speech, and inconsistent content moderation policies plague the platform resulting in a 23 percent drop in active daily mobile app users in the U.S. X disputes the data without offering conclusive evidence, instead citing conflicting self-reported figures, raising questions about the platform's transparency of user metrics. A controversy to keep in mind when picking your marketing channels.
๐ค Artificial Intelligence
A coalition of tech giants is actively seeking to loosen Nvidia's hold on the market by developing alternative software solutions capable of supporting various AI accelerator chips. The industry is witnessing a concerted effort and substantial investment to diversify AI software options and challenge Nvidia, signaling potential shifts in the competitive landscape.
Apple Teases "Absolutely Incredible" AI Focused WWDC [1 min read]
Apple has officially announced the dates for WWDC 2024, scheduled from June 10 to June 14, with a substantial emphasis on AI. Expectations and updates include new features in iOS 18 and ongoing developments in iOS 17.4.
Sora: First Impressions [6 min watch] ๐ฟ
We think you should watch. Some fascinating work coming out of early access to OpenAI's Sora. Testimonials from a diverse array of artists on versatility, rapid prototyping, and the ability to streamline workflows and foster innovation in storytelling.
How Adobe's Bet On Non-Exploitative AI is Paying Off [3 min read]
Through rigorous content moderation and responsible tech development, Adobe ensures that its AI models are trained on licensed data, promoting transparency and safety in AI-generated content. Ethical considerations, fair compensation for creators, and avoiding the indiscriminate scraping of copyrighted data from the internet has been successful in attracting new customers to Adobe, and in fostering trust and addressing societal concerns surrounding AI development.
๐ง Hacks & Tactics
A groundbreaking fusion of gaming and advertising, offers interactive and immersive experiences to engage consumers. Despite its potential benefits in increasing brand awareness and customer engagement, advergaming also presents challenges such as ad blocking and measuring ROI. A Marketing Engineer needs to plan careful strategy and adaptation based on data insights. {m}
Universe: A Better Alternative to Keyword Research [7 min read]
By prioritizing keywords based on business impact and enabling ongoing content alignment, this methodology promises a dynamic strategy for content creation. It's crucial for marketers looking to navigate the SEO landscape with agility, while focusing on impactful content over volume. ๐๐
7 Ways to Reduce Your Unsubscribe Rate [3 min read]
Comprehensive strategies, including personalization, integration across channels, and regular list maintenance effectively decrease unsubscribe rates and foster a healthy subscriber base. These are definitely topics on our mind lately, but we're not here to keep it to ourselves. Maintaining a growing, stable email and SMS list is important for business growth, sender reputation, and deliverability.
โ๏ธ The Machine Shop
Unleashing the Power of AI, with Ethan Mollick [1 hr 5 min runtime]๐ฟ
We Think You Should Watch. Integrating AI into work and organizational settings, practical tips for using AI, insights from Ethan's research on impact, and strategies for effectively harnessing AI's power while maintaining balance between exploration and exploitation.
Google introduced Meridian, an open-source marketing mix model, to address the impending demise of third-party cookies, enhancing marketers' measurement capabilities. Meridian's features include innovation, transparency, and education, making it an attractive option for mid-market brands seeking comprehensive measurement solutions. However, challenges such as transparency and understanding among stakeholders remain.
Research indicates a prevalence of SGE (Search Generative Results) across various categories and types of keywords, along with a drop in organic search results' positions when SGE is triggered. Brands should prioritize online presence and take proactive steps to appear in generative AI results to maintain visibility and engagement with potential customers in the evolving digital landscape.
๐ฎ The Future
OpenAI Is Pitching Sora To Hollywood [1 min read]
The company is set to meet with various studios, talent agencies, and media executives with the aim of forming partnerships and getting filmmakers acquainted with Sora. Despite not being publicly released yet, a select few have been granted access to the tech.
Ed is an educational tool designed to support individualized student achievement. The LAUSD program uses advanced AI to create learning plans for students, 24/7 access in multiple languages, self-paced games and interactive activities, and personalized learning and communication between students, parents, and educators. The overarching goal is to help students reach their full potential by fostering strong connections and tailoring education to each student's unique needs.
Google March 2024 Spam Update Done Rolling Out [2 min read]
New spam policies and their potential impact on website rankings, and the importance of compliance to avoid manual actions or algorithmic penalties. Website owners should exercise patience and caution, and wait for the core update to conclude before making significant changes.
{m} Inspiration
Vernor Vinge, a pioneering figure in science fiction and computer science, left an indelible mark with his early depiction of cyberspace and his prediction of the technological singularity. His novels, which blend intricate concepts from computer science with compelling narratives, continue to influence both literary and technological spheres. Vinge was a visionary author whose ideas shaped our understanding of the future.
Under Armour - Forever Is Made Now [3 min watch]๐ฟ
We think you should watch. Under Armour and Tool, showcase Joshua's career and legacy using a mixed media approach powered by AI. Through real-time approvals and AI-driven production, the project was completed within four weeks, delivering some impressive material.
And some words we've been taking to heart around here lately ๐
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