Marketing Machine

Marketing Machine

The twice weekly newsletter that makes you a better marketer. Roundups on Friday. Deep dives on Tuesday. Keep up with the latest news, tactics, strategy, and content.

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🎯 Location-Based Marketing: Connecting with Customers in the Right Place

🎯 Location-Based Marketing: Connecting with Customers in the Right Place

Also: 4 Ways To Reduce Your Google Ads Spend, 10 Creative Ideas For Location Based Marketing, And A Guide To Geo Targeting

Instagram Introducing 'Testimonials' ⭐️ Is YouTube Still An Underrated Marketing Channel? 😳 Not Appearing In Google AI Overviews Causes Significant Harm? 😬

Instagram Introducing 'Testimonials' ⭐️ Is YouTube Still An Underrated Marketing Channel? 😳 Not Appearing In Google AI Overviews Causes Significant Harm? 😬

Also: Anthropic Launches New AI Model That 'Thinks' As Long As You Want

📈 Marketing Resource Management: Optimizing Team Performance

📈 Marketing Resource Management: Optimizing Team Performance

Also: Zapier On Marketing Resource Management, And A Guide To MRM

Reddit Paywalls Are Coming! 🚫 Meta's New Brand Suitability Controls 🎛️ Apple Maps Paid Search Ads Could Transform Local Business Marketing 🎯

Reddit Paywalls Are Coming! 🚫 Meta's New Brand Suitability Controls 🎛️ Apple Maps Paid Search Ads Could Transform Local Business Marketing 🎯

Also: OpenAI Tries To 'Uncensor' ChatGPT

🗣️ Voice of the Customer (VOC): Converting Feedback into Strategy

🗣️ Voice of the Customer (VOC): Converting Feedback into Strategy

Also: 12 Methodologies To Generate Customer Feedback, How To Reply To Google Reviews, And The Difference Between VOC And Market Research

YouTube's Big Bets For 2025 🎰 Search Ads x Landing Page Navigation 👀 The Essential Guide To The Global State Of Digital 💻

YouTube's Big Bets For 2025 🎰 Search Ads x Landing Page Navigation 👀 The Essential Guide To The Global State Of Digital 💻

Yann LeCun Predicts Another AI Revolution In 3-5 Years

Andrew
🍪 Zero-Party Data Marketing: Building Direct Customer Relationships in a Cookie-less World

🍪 Zero-Party Data Marketing: Building Direct Customer Relationships in a Cookie-less World

Also: Creating A Data Advantage In Marketing, And How Sell Side Curation Is On The Rise

LinkedIn Video Uploads Jump 36% 😱 Instagram And TikTok Now Lead Buying Journey For Gen Z 🛍️ New Performance Max Tools And Updates 🥳

LinkedIn Video Uploads Jump 36% 😱 Instagram And TikTok Now Lead Buying Journey For Gen Z 🛍️ New Performance Max Tools And Updates 🥳

Also: OpenAI Unveils Agent For 'Deep Research'

Andrew
📊 Customer Data Platforms: The Foundation of Modern Marketing Intelligence

📊 Customer Data Platforms: The Foundation of Modern Marketing Intelligence

Also: How To Choose The Best CDP Platform

Andrew
Google Opens Meridian To All Users 🚪 YouTube Testing Cost Per Hour Masthead ⏲️ Threads Is Getting Ads 🧵

Google Opens Meridian To All Users 🚪 YouTube Testing Cost Per Hour Masthead ⏲️ Threads Is Getting Ads 🧵

Also: Meta AI Will Use Its 'Memory' To Provide Better Recommendations

📈 Account Based Marketing: A Strategic Guide to High-Value B2B Growth

📈 Account Based Marketing: A Strategic Guide to High-Value B2B Growth

Also: Navigating The Intersection Of ABM And Demand Gen, A Short Guide To B2B Copywriting, And The Ultimate Guide To Performance Marketing

What Is Salesforce Cooking Up For Spring? 🧑‍🍳 Will Marketing Budgets Increase Or Decrease in 2025? 😰 Meta's Community Notes Won't Apply To Paid Ads 🧐

What Is Salesforce Cooking Up For Spring? 🧑‍🍳 Will Marketing Budgets Increase Or Decrease in 2025? 😰 Meta's Community Notes Won't Apply To Paid Ads 🧐

Also: Google Begins Requiring JavaScript for Search

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